Digital Marketing Analyst

Job DescriptionByte&Kite is a digital marketing agency helping clients across a range of industries grow through effective digital marketing. As a Digital Marketing Analyst, you will turn campaign, website and customer data into clear insights that help clients make better marketing decisions. You will work across SEO, paid media, email and other digital channels, partnering with channel specialists to measure performance, identify opportunities and communicate what the data actually shows. WHAT YOU WILL DOAnalyse performance across digital marketing channels and client accountsBuild and maintain dashboards and recurring performance reportsTrack traffic, conversions, customer acquisition and other key marketing metricsInvestigate performance changes and identify meaningful trends and opportunitiesConnect marketing activity to business outcomes and flag gaps in attributionSupport channel teams with analysis for campaign planning, optimisation and testingPresent findings and recommendations clearly to internal teams and clientsMaintain consistent reporting definitions and data quality across accountsWHAT WE ARE LOOKING FOR2+ years of experience in digital marketing analytics, marketing analytics or a related roleStrong analytical skills and ability to turn data into actionable recommendationsExperience with GA4 and marketing reporting platformsStrong Excel or Google Sheets skills, including working with large datasets and formulasUnderstanding of key digital marketing metrics across paid media, SEO, email and website performanceComfortable building dashboards and presenting insights to non-technical stakeholdersStrong attention to detail and ability to question data when results do not make senseAble to distinguish correlation from causation when analysing marketing performanceNICE TO HAVEAgency experience; Looker Studio or similar dashboarding tools; experience with Google Tag Manager; SQL or basic data querying skills; familiarity with CRM and advertising platforms; and experience with attribution or marketing mix analysis. COMPENSATION AND BENEFITSCompetitive compensation based on experience and qualifications, with the full package discussed during the interview process. Professional development and training opportunities. Fully remote across US time zones, with additional company benefits discussed during the interview process. HIRING PROCESSApplication review - 30-minute conversation - hiring manager interview - offer. Every applicant receives a response. EQUAL OPPORTUNITYByte&Kite is an equal opportunity employer. We consider all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. If you need an accommodation at any stage of the process, contact our recruiting team and we will arrange it.Location: Remote