Digital Engagement and Marketing Coordinator

The American Liver Foundation (ALF) is the nation's leading non-profit organization dedicated to liver health and disease prevention. ALF promotes education, advocacy, support services and research for the prevention, treatment and cure of liver disease. PRIMARY FUNCTION/PURPOSE:The Digital Engagement & Marketing Coordinator supports the digital communications team as well as the traditional marketing and communications team within the Public Affairs department. This role will support ALF organic social media outreach across all platforms and support related public awareness and outreach campaigns. This role also partners closely with national staff colleagues in program, development, events and stakeholder engagement to ensure successful execution of activities.This position reports to the Chief Marketing, Communications & Public Affairs Officer. ESSENTIAL DUTIES AND RESPONSIBILITIES:Social media and digital outreach responsibilities comprise 50% of duties, followed by traditional media outreach 25%, and marketing and internal communications 25%. Assist in leading all ALF organic social media outreach including the design and implementation of campaigns, regular event and program promotion, paid organic, and managing other content as needed. Create, schedule, and respond to posts on ALF social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube).Assist with national outreach to national and local media outlets. Assist with creation of digital content including images, press releases, blogs, presentation decks, or other content pieces as assigned.  Assist in day-to-day monitoring of all digital accounts. Stay current with latest innovations and new social media software. Reply to comments and messages on all platforms in consultation with National Director of Digital Engagement as appropriate.Collaborate with National Director of Digital Engagement to formulate and implement short-term and long-term digital strategy and social media plans.Track the growth and impact of social media on ALF.  Create campaign reports, monthly and quarterly summary reports.Track and monitor campaigns and deliverables.Update ALF internal communications platform with latest content, images, news. Collaborate with other national departments.Interact with supporters throughout the week, including occasional nights and weekends when necessary.Actively participate in learning opportunities for professional growth and self-improvement.Attend ALF meetings, programs and events as required.All other duties as required.SUPERVISION:No direct reports.POSITION REQUIREMENTS:Bachelor’s Degree or the equivalent in education, training and experience.  Experience/Skills/Knowledge:1-2 years related work experience.Must have experience with social media on both a personal and professional level.Prior experience in a health or advocacy organization a plus.Experience with event promotion and the advancement of awareness/educational content is highly recommended.Ability to be creative.Experience with and desire to use graphic design.Compassion and the desire to help others.  Ability to work in collaboration with multiple departments to achieve organizational objectives and success, team player.Ability to think strategically and analytically. Excellent oral and written communication skills.Strong organizational skills with great attention to detail and quality of work product.Exceptional time management skills: ability to generate content, quick adaptation and turnaround on initiatives.Excellent PowerPoint skills required along with working knowledge of MS Office programs (Word, Excel, Outlook).Experience with social media advertising preferred.Experience with project management tools (ex. Basecamp), a plus. Experience with social media management tools (ex. Emplifi), a plus.Video editing skills, a plus.Ability to work remotely under minimal supervision.Work Environment:This is a 100% remote position  Must be willing to work a flexible schedule including some nights and weekends. EEOThe American Liver Foundation is committed to involving every segment of the community in every aspect of its work and takes all necessary steps to demonstrate its commitment to and accountability for an inclusive environment in which differences are recognized, respected, valued and celebrated