Demand Gen Marketing Manager

About BrowzwearBrowzwear is an established global leader in digital design solutions for the fashion and apparel industry. Trusted by over 1,000 fashion and apparel companies worldwide, Browzwear’s software platform enables every step of the creative process, with easy and accurate virtual prototypes that bring garments to life in photorealistic 3D and AI-generated visuals. Our technology empowers brands, retailers, manufacturers, and designers to create, visualize, produce and merchandise products digitally across the entire apparel ecosystem—accelerating innovation, reducing time to market, lowering costs, and advancing sustainability.Position OverviewBrowzwear is looking for a Demand Generation Marketing Manager to drive scalable pipeline growth across B2B enterprise sales target accounts, mid-market accounts, partner/reseller accounts and e-commerce end users. This is a highly autonomous role for a hands-on marketer who excels at building and executing multi-touch campaigns, yet is also able to think strategically about overall funnel performance.You will own end-to-end campaign planning, execution, reporting and optimization, managed in, and requiring deep expertise with, HubSpot. Ability to fine-tune sophisticated, event-triggered nurture campaigns and experience engaging complex buyer/influencer/decision-maker ecosystems, including fashion brands, retailers, suppliers and manufacturers. Working closely with the head of marketing, head of sales, and head of revops, the ideal candidate will possess a blend of data-driven, operational rigor and creative, big-picture strategic thinking. Key ResponsibilitiesCampaign Strategy & ExecutionPlan and execute integrated, multi-touch demand generation campaigns across email, paid media, webinars, events, and content syndication.Own top-of-funnel lead generation across enterprise accounts, mid-market accounts, and individual self-service, including lead capture/conversion, campaign lifecycle, audience segmentation/targeting, messaging/asset development, optimization, and reporting.Build and manage a campaign calendar aligned to product and industry milestones (e.g. launches, renewals, industry events, etc.) coordinated across key sales, product, and partner constituencies.Marketing Automation & HubSpot OwnershipLead hands-on execution in HubSpot, including workflows, email campaigns, landing pages, forms, and reporting dashboards.Ensure accurate campaign attribution, tracking, integration and data integrity, working with Salesforce admin.Improve top-of-funnel conversion rates from MQL to SAL, measured through to closed-won opportunities and continuously optimize campaign performance.Account-Based Marketing (ABM)Design and execute multi-touch, account-based nurture campaigns targeting ICP apparel brands and strategic accounts.Partner closely with sales to define target account lists and engagement strategies that complement and empower direct sales outreach.Personalize campaigns based on persona (design, merchandising, technical design, sourcing) and buying stage.Customer Segmentation & ScoringDevelop and refine account grading based on Browzwear’s ICP criteria and contact-level lead scoring based on engagement indicators.Segment audiences by firmographics, behaviors, product interest and lifecycle.Engage existing installed base customers for product education, adoption, advocacy, as well as account renewal/expansion.Performance Measurement & OptimizationAnalyze campaign performance, closed-won attribution, and pipeline contribution.Build and maintain dashboards to communicate results and insights to marketing and sales leadership.Run ongoing A/B testing across messaging, channels, and conversion paths.QualificationsRequired4–7 years of demand generation experience in a B2B SaaS enterprise software companyDeep, hands-on expertise in HubSpot (campaign builds, workflows, reporting, segmentation)Proven track record of driving pipeline growth through multi-channel campaignsStrong analytical skills and experience with attribution, funnel metrics, and performance optimizationExperience partnering closely with sales leadership/teams in a global, enterprise sales environmentPreferredExperience with account-based marketing (ABM) and multi-touch nurture strategiesExpertise in lead scoring, segmentation, and lifecycle marketingBackground in fashion/apparel industry; product expertise in PLM, 3D/AI designExperience in consumer/B2C/DTC with product-led growth solutionsExperience with channel, reseller, or partner marketing ecosystemsYou’ll Thrive in This Role If:You are a storyteller who knows the emotional triggers that drive engagementYou have strong business acumen and can translate strategy into executionYou are curious about the machinery of GTM success and willing to experimentYou have a passion for fashion and an instinct for appealing to apparel brandsYou speak the language of creative designers, not technologistsYou understand how distributed, extended organizational ecosystems work Additional Details  This role will receive a competitive salary + benefits. The total compensation for US-based employees located in the below markets may expect offers in the ranges for this role. US annual base compensation: $100,000 to $140,000 annuallyA variety of factors are considered when determining someone’s compensation, including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed above based on these considerations. Location: We are a remote first organization.    Requirements null Who You Are Browzwear is an established global leader in digital design solutions for the fashion and apparel industry. Trusted by over 1,000 fashion and apparel companies worldwide, Browzwear’s software platform enables every step of the creative process, with easy and accurate virtual prototypes that bring garments to life in photorealistic 3D and AI-generated visuals. Our technology empowers brands, retailers, manufacturers, and designers to create, visualize, produce and merchandise products digitally across the entire apparel ecosystem—accelerating innovation, reducing time to market, lowering costs, and advancing sustainability.