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Data Analyst

Soft2Bet
Full-time
On-site
Ontario, Canada

Soft2Bet is a fast-growing international iGaming company expanding into the Canadian market. We are looking for a Data Analyst to join our Toronto office and help drive data-informed decisions across marketing, product, and customer experience. This role is ideal for someone who thrives on turning complex data into actionable insights that directly impact growth.

Responsibilities


  • Evaluate marketing and branding ROI across multiple media-buying channels.

  • Analyze customer behavior, payment patterns, and retention to improve segmentation strategies.

  • Automate reporting and build dashboards to monitor KPIs such as LTV, ARPU, retention, and conversion.

  • Collaborate with marketing teams to provide insights that support strategic decision-making.

  • Monitor data quality and help automate analytical workflows for efficiency.

  • Analyze large datasets to identify trends, patterns, and opportunities.

  • Interpret complex data and present findings in a clear, concise, and actionable way.

  • Evaluate conversion funnels and recommend strategies to maximize results.

  • Proactively identify business and marketing patterns that can enhance performance.

  • Reconcile data from multiple sources (e.g., Power BI, Google Analytics, internal systems) to ensure accuracy and consistency.


Collaboration


  • Work closely with cross-functional teams including Product, Marketing, and Operations to understand business needs.

  • Act as a liaison between the analytics team and other departments to ensure alignment and effective use of data.


Requirements


  • Proven experience as a Data Analyst.

  • Strong knowledge of SQL and experience working with large datasets.

  • Hands-on experience with data visualization tools (Power BI, Tableau, or similar).

  • Proficiency in Excel and strong analytical and quantitative skills.

  • Familiarity with Google Analytics and other digital marketing tools.

  • Ability to communicate insights clearly to both technical and non-technical audiences.

  • Self-starter with a proactive, problem-solving mindset.

  • Experience in iGaming is an asset. 


Why Join Soft2Bet?


  • Be part of a fast-growing iGaming company entering the Canadian market.

  • Work from our Toronto office with opportunities for growth and career development.

  • Join a dynamic and ambitious team where performance is recognized and rewarded.

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