CVM/ Lifecycle Marketing Lead (US b2c subscription SaaS only)

CVM Lead (US Market)Location: Remote Job Type: Full-timeAbout JobHire.AIJobHire.AI is a vertical AI agent that automates job search for professionals in the US market. We find, tailor, and apply to jobs on behalf of thousands of paying subscribers — at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons. We're entering a phase where deeper customer value management — not just acquisition — is the single biggest unlock for profitable growth.Why This Role NowWe are spending efficiently to acquire users — but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one. Add-on attach is minimal. Our reactivation engine is currently offline. We've been operating an email-only CRM on a platform that doesn't return analytics through its API.That ends with this hire. This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push — on the US market specifically.What You'll OwnFunnel ConversionDrive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.Own first-purchase activation across the first 7 days.Retention & RebillDifferentiate renewal sequences by plan tier (1 / 3 / 6 month).Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason.Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics.ReactivationBuild the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure.Recover revenue from a base that is currently dormant due to deliverability issues.Add-on MonetizationOwn the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel.Channel & ToolingLead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative).Recover and maintain email domain reputation.Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC).Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades).MeasurementImplement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.Expected OutcomesFirst 3 MonthsEmail deliverability restored to historical baseline.Reactivation campaign launched with measurable incremental conversion against a holdout.Differentiated renewal flows live for 1 / 3 / 6 month plans.Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative.First 6 MonthsSMS and web push live as ongoing production channels in lifecycle flows.Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences.Measurable lift in month-1 rebill rate via differentiated and intervention flows.Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences.Per-flow incremental revenue reported weekly via proper holdout methodology.12 MonthsCVM channel contributing as a top-3 incremental revenue source for the company.Cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) live and documented.Process documentation and tooling stable enough to remove key-person risk.We keep our hiring process quick and simple:HR Introduction CallTeam InterviewsChallengeReference Check (with three prior managers) You're a Fit If You Have3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance.5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing).Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io, or Klaviyo also relevant.Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it").Real, hands-on experience launching web push and measuring its lift.SQL good enough to pull your own segments and validate your own data.A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks.A track record of measurable incremental revenue from CRM, ideally validated through holdout.Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan.English and RussianNice to HaveExperience migrating off a damaged email domain.Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming).Russian as a working language with our team.iMessage Business / RCS experience. Clear mandate and ownership from day one. You're the function, not a contributor to it.The economics are highly leveraged — even a 5-percentage-point lift on month-1 rebill is meaningful to the bottom line of the company.Direct work with the CMO, CEO, and Growth PM. No layers, no politics.A market where your work is directly visible to users searching for their next job — outcomes you can feel.$4000-7000 (depends on experience and location).