Customer Marketing Manager - Remote

Company DescriptionAt PayNearMe, we’re on a mission to make paying and getting paid as simple as possible. We build innovative technology that transforms the way businesses and their customers experience payments. Our industry-leading platform, PayXM™, is the first of its kind—designed to manage the entire payment experience from start to finish. Every click, swipe or tap is seamless, fast and secure, helping non-commerce businesses boost customer satisfaction, accelerate payments, and reduce costs.Our single platform handles it all: cards, ACH, digital wallets such as PayPal, Venmo, Cash App Pay, Apple Pay and Google Pay, and even cash at more than 62,000 retail locations nationwide. Today, thousands of businesses across consumer lending, iGaming and online sports betting, property management, and tolling trust PayNearMe to deliver a payment experience that drives real results.In September 2025, we raised a $50 million Series E funding round to accelerate our growth. We’re a team of 200+ employees across 41 states, headquartered in Silicon Valley with satellite offices in Dallas, TX and Holmdel, NJ.Join us and be part of a team that’s shaping the future of payments—one experience at a time.Job DescriptionWe're seeking a Customer Marketing Manager to drive engagement, retention, and growth within our existing client base. You'll develop and execute marketing strategies that deepen client relationships, accelerate product adoption, showcase value, and identify expansion opportunities. This role sits at the intersection of product marketing, product operations, customer success, and sales, requiring both strategic thinking and hands-on execution. Responsibilities:Client Engagement & RetentionDesign and execute targeted marketing programs that drive client engagement, product adoption, and retentionDevelop segmented communication strategies based on client lifecycle stage, vertical, and product usageCreate compelling content (case studies, success stories, webinars, newsletters) that demonstrates value and best practicesDrive attendance and engagement for training and educational programsExpansion & GrowthPartner with sales and customer success teams to identify upsell and cross-sell opportunitiesBuild and manage nurture campaigns that move clients toward expansion conversationsDevelop reference programs and advocacy initiatives that turn satisfied clients into promotersMeasurement & OptimizationDefine success metrics for client marketing programs and track performance against goalsIdentify friction points in the customer journey and improve touch pointsAnalyze client engagement data to identify trends, opportunities, and areas for improvementConduct regular program reviews and iterate based on performance insightsCross-Functional PartnershipPartner closely with Product Marketing to translate product positioning, messaging, and launches into client-facing communications and adoption campaignsCollaborate with Product Operations to understand product launch metrics, product usage patterns, and operational insights that inform marketing strategy and segmentationPartner with internal teams to develop customer education content (guides, training paths, release explainers)Train internal teams on how and when to use programsWork with customer success, sales, and product teams to align on client priorities and initiativesSupport Product Marketing initiatives by providing client feedback and market intelligence from the fieldQualifications4-6 years of B2B marketing experience, with at least 2 years focused on client/customer marketingProven track record developing and executing multi-channel marketing programs that drive measurable business outcomesStrong analytical skills with experience using data to inform strategy and measure impactExcellent written and verbal communication skills, with ability to craft compelling narrativesExperience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (Salesforce)Self-starter who can manage multiple projects simultaneously and drive initiatives to completionAbility to work effectively across product, marketing, and operations teams to drive results  Additional InformationLocation: Flexible/Remote (within the US)Great compensation package plus extensive benefits, including:100% Remote (must be in US)Base salary per year (paid semi-monthly)Fast- paced and professional work cultureStock options with standard startup vesting - 1 year cliff; 4 years total$50 monthly communication expense stipend to go towards your phone/internet bill$250 stipend to enhance your WFH setupReimbursement for peripheral equipment: monitor (up to $400), keyboard and mouse (up to $200)Premium medical benefits including vision and dental (100% coverage for employees)Company-sponsored life and disability insurancePaid parental bonding leavePaid sick leave, jury duty, bereavement401k planFlexible Time Off (our team members typically take off ~3-4 weeks per year)Volunteer Time Off13 scheduled holidays2x / year in-person team meet-ups (2-3 days, company paid)Salary Range: $130,000 - $145,000PayNearMe strives to create a workplace where all employees thrive. Our core values represent who we are today and we take pride in the way we work with each other as well as with our stakeholders.We’re in this together to do the right thing. We deliver real results we are proud of while remaining respectful, transparent, and flexible.PayNearMe is an equal opportunity employer. We are diligently and thoughtfully working towards cultivating a diverse workforce which in turn, enhances our products and services for the communities we serve. Applicants who represent all backgrounds are strongly encouraged to apply.—Candidate information will be treated in accordance with our job applicant privacy notice found at: https://home.paynearme.com/ccpa-privacy-notice-jobs-employees/Assistance for Disabled ApplicantsAlternative formats of this Notice are available to individuals with a disability. Please let us know if you need assistance.All your information will be kept confidential according to EEO guidelines.