Customer Marketing Manager, Community & Events

TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we’ve grown to more than 7+ million community members and our growth isn’t slowing down! The RoleWe’re looking for a Customer Marketing Manager, Community & Events to build, engage, and scale the TryHackMe community across learners, professionals, educators, and industry partners — both online and offline.At TryHackMe, community is not a side channel — it’s a core growth engine. Millions of learners start with us, but our goal is to turn curiosity into capability, capability into careers, and careers into long-term advocacy across the cybersecurity ecosystem.In this role, you’ll own the day-to-day health of our community spaces (Reddit, Discord, and beyond), while also building structured programs for ambassadors, professionals, educators, and B2B audiences. You’ll help bring the community to life through events, partnerships, and advocacy initiatives that support brand, product adoption, and enterprise influence.Reporting to the Head of Marketing, you’ll act as the connective tissue between users, customers, partners, and internal teams — turning community insight into action.What You Will DoCommunity Growth & Engagement (B2C + B2B)Own and execute a community growth and engagement strategy across Reddit, Discord, and emerging platforms (Telegram, WhatsApp, etc.)Foster authentic, daily engagement by:Answering questionsSparking discussionHighlighting community wins, progress, and success storiesLaunch, moderate, and scale new community spaces, ensuring they are safe, inclusive, and aligned with TryHackMe’s voice and valuesDevelop clear community guidelines, moderation workflows, and escalation processesPrograms, Advocacy & AmbassadorsBuild and scale community programs including:Student and professional ambassadorsEducator and university championsPower users and subject-matter advocatesCreate structured advocacy paths — from active learner → contributor → leader → championEquip advocates with enablement resources: messaging, content, event kits, and playbooksEvents & Offline Community ActivationPlan and deliver offline and hybrid community initiatives, such as:Local meetups and chapter-style eventsUniversity partnerships and workshopsHackathons, CTFs, and community-led activationsPartner with Field Marketing, Brand, and Sales to support:Industry eventsPractitioner meetupsProfessional and B2B-focused community experiencesEnsure events strengthen community loyalty while supporting broader GTM goals (brand, expansion, pipeline influence)B2B, Professional & Partner CommunitySupport the growth of professional and enterprise-facing community segments, including:Cybersecurity professionals and hiring managersEducators and institutional partnersIndustry and technology partnersCollaborate with Marketing, Sales, and Partnerships to:Align community initiatives with GTM prioritiesSupport co-marketed events, webinars, and partner activationsAct as a feedback channel between community members and internal teams, surfacing insights that inform product, messaging, and roadmap decisionsMeasurement, Insight & StrategyDefine and track community health metrics:Engagement, retention, advocacy, sentiment, and growthReport on community-driven impact across:Brand awarenessProduct adoptionEvent performance and influenceChampion community insights internally, ensuring the voice of learners and professionals informs company strategyWhat You Will BringEssential3–5+ years of experience in community management, ideally in tech, cybersecurity, SaaS, or STEM educationHands-on experience managing and growing communities on Discord, Reddit, or similar platformsStrong instinct for brand voice, tone, and consistencyExcellent written and verbal communication skills — engaging, empathetic, and clearPassion for cybersecurity, technology, or education — you’re curious and excited to learnExperience using data and qualitative insight to assess community health and engagementDesirableExperience building or scaling structured community or advocacy programsExposure to B2B, professional, or partner-facing communitiesEvent planning experience (meetups, hackathons, workshops, or conferences)Familiarity with community analytics, moderation tooling, or social listening platformsStartup or scale-up experience — comfortable owning ambiguity and building from scratchCreative, experimental mindset with a bias toward action and iterationWhy Join TryHackMeOwn a community that genuinely shapes the future of cybersecurity education and careersBuild programs that span learners → professionals → enterprisesWork cross-functionally with Marketing, Product, Sales, and PartnershipsScale a global, mission-driven community with real-world impactBenefits & Perks Salary – We hire across 34+ countries. Compensation is based on location, seniority, interview performance, and market benchmarks. 100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time. Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm). Tools – A dedicated work laptop + accessories you need. Swag Pack – Start your TryHackMe journey with branded swag. Personal Development – £2,500 annual training budget for certifications and more.⛱ Company Retreat – Annual retreat, fully paid for by TryHackMe. Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches. Health Insurance – Provided if public healthcare isn’t available in your country. Enhanced Maternity & Paternity – Above statutory requirements. 401k / Pension – Easy retirement saving with company contributions.Please note: At this time, we are unable to provide visa sponsorship.Hiring ProcessApplication reviewScreening interview (30m)Scenario-based interview (60m)Co-founder interview (30m)