CRM Marketing Manager

CRM Marketing Manager  FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. OverviewThe Digital Marketing Team at FAT Brands is seeking a strategic, data-driven CRM Marketing Manager to lead guest engagement efforts across our portfolio of restaurant brands. This role will own the strategy, execution, and performance of email and SMS marketing campaigns, lifecycle journeys, and loyalty communications to drive acquisition, retention, and frequency. You’ll serve as the channel lead for CRM across our portfolio of brands, partnering with brand marketers, creative, analytics, and third-party vendors to deliver impactful, on-brand digital experiences. If you’re passionate about using data to tell customer stories and bring lifecycle strategy to life, we want to meet you.Key ResponsibilitiesOwn and evolve the CRM and lifecycle marketing strategy across email and SMS channels for all FAT Brands conceptsDevelop customer journeys and automated flows (e.g., welcome, winback, birthday, lapsed guests) using CRM and loyalty platforms (Punchh, Attentive, etc.)Partner with analytics to monitor campaign performance, A/B test creative and targeting, and continually optimize resultsCollaborate with brand marketing teams to align CRM plans with broader promotional calendars and customer goalsOversee creative briefing and campaign QA for all outbound CRM communications, ensuring content is timely, on-brand, and meets channel best practicesAct as a subject matter expert for CRM and loyalty: provide strategic recommendations to brand teams and guide the internal team on personalization and segmentation tacticsManage third-party CRM and loyalty vendors, staying current on new platform capabilities and identifying opportunities for innovationSupport loyalty program refreshes and onboarding of new brands by developing CRM strategy, communication plans, and franchisee education materialsStay informed of industry trends, privacy regulations (e.g., CAN-SPAM, TCPA), and best practices to ensure channel compliance and performance  QualificationsBachelor’s degree in Marketing, Business, or related field4–6 years of CRM, loyalty, or digital marketing experience, ideally in multi-brand restaurant, retail, or QSR environmentsProven success in developing and executing multi-channel customer journeys and lifecycle programsHands-on experience with CRM and loyalty platforms (Punchh, Sparkfly, Fishbowl, Attentive, Constant Contact, Olo Engage or similar)Strong knowledge of email and SMS best practices, personalization, segmentation, and A/B testingProficient in marketing analytics tools (Google Analytics, CRM dashboards, campaign reporting platforms)Ability to manage multiple campaigns and stakeholders across brands, with excellent attention to detail and follow-throughStrong collaboration and communication skills; experience working cross-functionally with creative, IT, analytics, and brand teamsFAT Brands is proud to offer a dynamic and exciting work environment with potential for growth. Benefits include:100% employer-paid medical, dental, and vision insurance plans for employees and dependents (additional plans available at low cost)401kVacationPersonal Time OffBirthday PaySick PayFSA