CRM Manager

About us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.


• Bring the Olives - we offer premium customer experience.


• Think Big - we believe in always striving for more. 

The Role:
As a Campaign Manager, you play a central role in shaping and optimizing the player experience within Betty Canada’s Live Ops team. You will design, execute, and analyze campaigns that drive retention, engagement, and monetization - ensuring every touchpoint feels rewarding, timely, and player-focused. By combining data insights, player behavior understanding, and competitive awareness, you will help deliver a best-in-class player experience.

Key Responsibilities:

• Develop and steer a promotion strategy that harmonizes player expectations with business objectives


• Lead day-to-day execution of offers, campaigns, and live events, ensuring strong performance against targets


• Drive the tactical implementation and rollout of campaigns, journeys, communication and product feature support in line with quarterly plans


• Lead A/B and multivariate tests to optimize retention, engagement, and monetisation


• Tailor promotions to deliver the right message, to the right segment, at the right time


• Collaborate with Product and LiveOps teams to innovate on personalization, segmentation, feature development and automation capabilities.


• Work closely with the Head of LiveOps to align strategy, report results, and share insights with the wider team.


• Share learnings, propose improvements, and bring a test-and-learn culture to daily operations.

Requirements:

• Strong knowledge of the online entertainment industry (online casino/social games/mobile games)


• Robust analytical skills with a data-first mindset, prioritizing metrics-driven approaches to decision-making.


• Comfortable taking calculated risks and effectively communicating lessons.


• Fluent in English with excellent communication skills - able to express ideas clearly and consider multiple perspectives.


• Good understanding of the product, finance and/or marketing areas

What we offer:           

• Competitive salary


• Premium Health insurance


• Career and skills development opportunities


• Fun and collaborative team environment


• New modern office space