CRM & Loyalty Marketing Specialist

DescriptionWho We Are:Hog Island Oyster Co. is one of the nation's leading producers of sustainable shellfish and a pioneer in bay-to-bar dining. With oyster farms on Tomales Bay and Humboldt Bay, restaurants throughout Northern California, retail operations, tours, events, and e-commerce partnerships, we're committed to creating exceptional guest experiences while protecting the environment and supporting our communities.We strive to cultivate a great farm-to-plate experience. We help and take care of each other, our customers, our communities, and our planet—and we have a lot of fun doing it.Job Summary:The CRM & Loyalty Marketing Specialist owns the execution, management, and optimization of Hog Island Oyster Co.'s customer marketing programs. This role is responsible for email marketing, from design and build to deployment and performance analysis, alongside loyalty program administration, customer database management, and cross-platform marketing analytics.Working closely with the Brand Director and Creative Content & Digital Media Strategist, this role develops and executes targeted communications that drive guest engagement, loyalty participation, customer retention, and revenue across restaurants, retail, tours, events, and e-commerce channels. The ideal candidate is analytical, organized, and detail-oriented, with a strong grasp of marketing technology platforms and customer data and either some design experience or a genuine interest in developing those skills. Comfort working independently while collaborating across a small, fast-moving team is a must.Essential Duties + Responsibilities (including but not limited to):Email Marketing ManagementDesign, build, schedule, deploy, and monitor email marketing campaigns using Mailchimp and other marketing platforms, owning the visual execution of campaigns in close collaboration with the Creative Content & Digital Media Strategist on copy and contentContribute to and execute against the email marketing calendar in coordination with the marketing teamDevelop customer segmentation strategies to improve engagement and campaign effectivenessExecute automated customer journeys including: Welcome campaigns, Loyalty communications, Event promotions, Seasonal campaigns, Win-back campaigns, Customer retention initiatives Maintain email list hygiene and ensure compliance with applicable marketing and privacy regulationsConduct A/B testing and campaign optimization effortsMonitor email performance metrics and recommend improvementsLoyalty Program AdministrationServe as primary administrator for Toast Loyalty and future customer loyalty platformsManage loyalty program setup, promotions, offers, and customer communicationsMonitor enrollment, participation, redemption, and guest engagement trendsDevelop recommendations to improve loyalty program performancePartner with restaurant operations teams to support loyalty initiatives and promotionsMarketing Analytics & ReportingCompile, analyze, and report marketing performance metrics across multiple platformsDevelop recurring reports and dashboards for leadership reviewTrack and analyze: Email open rates, Click-through rates, Conversions, Customer acquisition and retention, Loyalty participation, Campaign ROI and Database growth Provide actionable recommendations based on campaign and customer behavior dataCustomer Data & Database ManagementManage customer databases and audience segmentation strategiesMaintain data integrity across marketing platformsAnalyze customer behavior trends and purchasing patternsDevelop targeted audience groups to support business initiativesSupport database growth and customer retention objectivesCross-Platform Marketing SupportGather and synthesize customer and marketing data from: Toast, Mailchimp/ Klaviyo, Goldbelly, Resy, AnyRoad, Google Analytics, Other third-party marketing and reservation platformsProvide marketing support for restaurant openings, seasonal promotions, tours and experiences, special events, retail initiatives, and e-commerce campaignsCross-Functional CollaborationCollaborate with the Brand Director to execute annual marketing plans and campaignsWork closely with the Creative Content & Digital Media Strategist to align messaging across channelsPartner with restaurant, events, tours, retail, and operations teams to support business objectivesAssist with special projects and marketing initiatives as assignedRequirementsRequired Qualifications:Minimum 2-4 years of experience in marketing, CRM, loyalty, email marketing, digital marketing, or related fieldExperience managing email marketing platforms such as Mailchimp and KlaviyoStrong analytical and reporting skills, comfortable interpreting data to inform marketing decisionsAdvanced proficiency with Microsoft Excel and Google SheetsStrong organizational skills and attention to detailExcellent written and verbal communication skillsAbility to manage multiple projects and deadlines simultaneouslyComfortable working independently while collaborating effectively across teamsValid California Driver's License and ability to travel to Hog Island locations throughout Northern CaliforniaStrongly Preferred:Experience with Toast POS and Toast LoyaltyBackground in hospitality, restaurants, food and beverage, retail, tourism, or consumer brands Familiarity with Goldbelly, Resy, AnyRoad, and/or Google AnalyticsExperience with marketing automation platforms Experience with email design tools (Adobe, Canva, Figma, or similar) — or a demonstrated interest in developing design skillsFamiliarity with customer lifecycle marketing and CRM strategyExperience building dashboards and marketing reportsUnderstanding of customer retention and loyalty program best practicesPhysical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of the job, the employee is required to:Regularly stand, walk, use hands to finger, handle or feel, and reach with hands and armsRegularly talk and hear up to 8 hours a daySpecific vision abilities required to do this job include the ability to spend several hours in front of a computer monitor viewing informationRegularly sit, type and use a monitor and mouse up to 8 hours a day;Regularly sit and stand from chair up to 20 times a dayOccasionally drive in dry and wet weather, usually during day light hours, but occasionally in the evening hours; Regularly get in and out of a carOccasionally lift and/or move up to ten (10) pounds and rarely lift and/or move up to 25 pounds;Work Environment:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is low to moderateWork environment entails a fast paced, frequently changing environment in which interruptions are considered normalWork environment involves minimal exposure to physical risks such as operating dangerous equipment or working with chemicalsWork involves minimal exposure to unusual elements such as mild to hot temperatures dirt, dust, fumes, smoke, unpleasant odors, and/or loud noises.Chemicals known to the State of California to cause cancer or birth defects or other reproductive harm may be present in the work site environment.