CRM Associate (Gaming)

Company Description

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Job Description

As a CRM Associate, Gaming you will be responsible for planning and executing CRM promotional & lifecycle campaigns across multiple regions on time and to a high standard.

You will support the team in the daily tasks such as planning, testing, executing and analyzing CRM campaigns. You will deliver promotional plans ensuring localized, industry and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards.

The salary range for this position is between $50,000 to $60,000 annually.

This role is eligible for inclusion in the Company’s hybrid working from home policy.

Qualifications

• Experience working in a CRM or marketing related role preferred
• Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
• Passion for casino games and a good understanding of what appeals to and drives engagement with our customers.
• Understanding of online casino betting mechanics, promotions and KPIs.
• Comfortable in using CRM tools; Customer Data platforms such as Optimove and Engagement Platforms such as Braze.
• Understanding of customer behaviors and lifecycles relevant to online casino
• Strong numerical and analytical skills, with the ability to use a range of data insights and sources.
• Results driven with the desire to A/B test, re-evaluate, optimize, and test again.
• Leading by example to demonstrate qualities of a strong team player.
• Exceptional communication and interpersonal skills.

Additional Information

• Building and driving campaigns to engage customers at all parts of the customer lifecycle.
• Ensuring all casino CRM activities adhere to quality standards, regulation and brand guidelines.
• Analyzing campaign performance and clearly articulating insight into how to improve engagement.
• Following existing strategic decisions and guidelines.
• Developing CRM knowledge and expertise.
• Collaborating closely with stakeholders to meet the needs of the department and the Company.
• Recognizing commercial opportunities, gathering and analyzing key information prior to making a commercial decision.
• Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.
• Encouraging a data driven culture within the team and monitoring customer behaviours to optimize performance.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.