Creator Marketing Manager, Youtube Specialist

JOB POSTING VERSION FOR REVIEW: Creator Marketing Manager, YouTube SpecialistCompany OverviewCreator Match builds creator programs for the fastest-growing Tech Brands in the world.Trusted by the world’s largest AI & tech brands, including Lovable, Notion, Zapier, Wispr Flow, Gamma, Gusto and more. We’ve also paid out millions to Tech/B2B Creators.Who we are: A full-stack creator marketing agency (brand-side, not talent-side) that helps with end-to-end strategy through execution.How we help Tech BrandsShort-form creator partnerships (LinkedIn, Instagram, TikTok, Twitter/X, YouTube Shorts)Long-form creator partnerships (YouTube, Newsletter, etc.)Paid media (influencer whitelisting + boosting)Brand trips and IRL eventsInfluencer giftingOverviewCreator Match is seeking a Creator Marketing Manager, YouTube Specialist to lead creator-side strategy, talent selection, negotiations, and execution across YouTube marketing campaigns for B2B, SaaS, AI, and technology brands.We’re looking for someone who understands the YouTube creator ecosystem, can identify valuable partnerships, negotiate competitive rates, and oversee successful sponsored content from sourcing through publication.The CMM works alongside the Account Manager, YouTube Specialist, who owns client relationships, campaign objectives, budgets, and client-side success. The CMM owns creator strategy, sourcing, commercial negotiations, creator relationships, and creator-side outcomes.Each CMM is partnered with a dedicated Creator Associate who handles primary creator-side execution. The CMM directs priorities, reviews work, manages escalations, and remains accountable for results.Role SummaryThe Creator Marketing Manager, YouTube Specialist combines platform expertise, commercial judgment, and creator relationship management to deliver successful YouTube partnerships.This role requires a strong understanding of channel performance, sponsorship economics, long-form content, production workflows, and how YouTube differs from short-form influencer marketing.The CMM oversees execution through the Creator Associate and supportsing Creator Coordinators and Draft Reviewers, while retaining ownership of creator-side strategy, approvals, escalations, and outcomes.What You’ll DoCreator Strategy & Talent SelectionTurn campaign briefs into YouTube sourcing strategies and recommend creator mixes, formats, and approaches that fit objectives and budgetsEvaluate channels on audience relevance, views, retention, engagement, content quality, and brand safety, not subscriber counts aloneDirect Creator Associates on sourcing and present creator selections to clients alongside the Account ManagerFlag competitor conflicts and exclusivity issues, and spot emerging talent and repeat partnership opportunitiesPresent talent across multiple clients for YouTube expansionSponsorship & Content StrategyAdvise on sponsorship formats (dedicated videos, integrations, pre-/mid-roll, Shorts), integration placement, messaging, and CTAsBalance brand requirements with creator authenticity and audience trustRecommend creative approaches, multi-video packages, and recurring sponsorshipsRates & NegotiationsSet creator rates using performance history, audience quality, deliverables, usage rights, and benchmarks such as CPM, EMV, etc. and cost per viewOwn negotiations with creators and talent managers, covering counteroffers, packages, exclusivity, and licensingApprove offers, communicate budget implications to the Account Manager, and ensure terms are accurately documentedCampaign & Content OversightOwn creator-side execution from sourcing through production, publication, and follow-upOversee production milestones and resolve delays, missed commitments, and scope changesProvide strategic review of scripts and video drafts, partnering with Draft Reviewers on quality and brand alignmentOversee verification of tracking links, promo codes, and FTC/YouTube disclosuresCreator Relationships & PerformanceOwn strategic relationships with creators, talent managers, and agencies, and manage creator-side escalationsAnalyze creator-level results against channel history and benchmarks, and recommend improvementsIdentify top performers for rebooking and long-term partnershipsShare creator insights with Account Managers and maintain accurate creator CRM recordsTeam Direction & CollaborationDirect, review, and coach the assigned Creator Associate, and delegate coordination tasks to Creator CoordinatorsPartner with Account Managers within clear ownership lines: the AM owns client relationships, KPIs, budgets, and reporting, while the CMM owns creator strategy, negotiations, and creator-side executionCollaborate with Draft Reviewers, Account Coordinators, contracts, finance, and leadershipContribute to YouTube best practices, benchmarks, training, and process improvementsStay up to date with YouTube trends and resources to amplify client successWhat You BringRequiredExperience in creator marketing, influencer marketing, talent management, or creator partnershipsHands-on experience sourcing, negotiating, and managing long-form YouTube sponsorshipsStrong command of channel evaluation, sponsorship formats, and production workflowsExperience negotiating rates, deliverables, usage rights, and commercial termsExperience overseeing sponsored content production, quality review, and creator escalationsStrong communication, negotiation, and relationship skillsAbility to manage multiple campaigns and direct team members independently in a fast-paced environmentPreferredYouTube program experience with B2B, SaaS, AI, or tech brandsEstablished relationships with YouTube creators, talent managers, or agenciesFamiliarity with YouTube Analytics/Studio, CPM benchmarks, creator CRMs, and campaign toolsExperience with multi-video packages, recurring partnerships, and paid content usageExperience coaching junior team membersHow Success Is MeasuredQuality of creator selection and sponsorship strategyCompetitive rates, favorable terms, and creator-side budget managementOn-time, high-quality campaign executionCreator-level campaign resultsStrong creator relationships and repeat bookingsEffective delegation, coaching, and accountabilityAccurate records and cross-functional alignmentCulture & ExpectationsCreator Match is not a typical 9-to-5 environment. We operate as a lean, fast-moving team supporting high-growth technology brands. Campaign demands may occasionally require extended hours, evening or weekend responsiveness, and the ability to adapt quickly as priorities change.We value people who take ownership, communicate proactively, solve problems, and care deeply about delivering exceptional work.You’ll have the opportunity to work on impactful campaigns with leading technology brands, help creators build meaningful partnerships, and grow alongside a team that values initiative, accountability, and continuous improvement.Application ProcessOur hiring process generally takes place in rolling two-week sprints and may include:Application and Loom video screeningHR interviewPaid skills assessmentHiring manager interview