Content & Product Marketing Manager

We're looking for a Content & Product Marketing Manager who can translate complex GRC and cybersecurity concepts into clear, compelling narratives that drive pipelines. This isn't a "write more content" role, it's a strategic one. You'll sit at the intersection of storytelling, product truth, and GTM alignment, directly shaping how customers understand us, how sales positions us, and how the market sees our brand. What You'll Do Content Marketing ·         Own the content strategy across blog, website, LinkedIn, newsletter, and campaigns ·         Create high-quality content: thought leadership, product explainers, case studies, guides, landing pages, and social content ·         Partner with internal experts (product, sales, customer success) to translate insights into crisp, compelling narratives ·         Build an editorial calendar that supports GTM goals and drives measurable engagement ·         Optimize content for SEO and lead generation while maintaining quality and authenticity  Product Marketing ·         Own positioning and messaging for key services and offerings—clear, differentiated, and aligned to ICP pain points ·         Develop personas, use cases, and value propositions that reflect real customer workflows and buying behavior ·         Produce product one-pagers, pitch decks, FAQs, feature briefs, and sales enablement assets ·         Support launches by coordinating messaging, content, and cross-functional readiness ·         Translate technical features into business value and customer outcomes  Sales Enablement ·         Equip sales and revenue teams with battlecards, competitive briefs, talk tracks, and objection handling ·         Gather customer and prospect insights to sharpen messaging and improve conversion ·         Analyze win/loss trends and feedback to refine positioning and strengthen GTM performance ·         Conduct regular enablement sessions to ensure sales teams understand positioning and can articulate value effectively ·         Create demo narratives and scripts that focus on outcomes, not features  Market & Customer Insights ·         Conduct ongoing market, competitor, and ICP research to inform strategy and content ·         Turn customer interviews and feedback into insights that influence messaging and product direction ·         Monitor GTM performance to understand what content and narratives drive intent and pipeline ·         Track competitive positioning and market trends to identify opportunities and threats ·         Collaborate with Sales and Customer Success to capture customer stories, pain points, and proof points  What We're Looking For Required Experience ·         3–6 years of experience in content marketing, product marketing, or similar roles in B2B SaaS ·         Must have: B2B SaaS experience; ideally in cybersecurity, GRC, compliance, or adjacent enterprise software markets ·         Strongly preferred: Early-stage startup experience where you've built content and positioning from scratch ·         Proven ability to create content that drives engagement, pipeline, and revenue—not just traffic ·         Experience developing personas, value propositions, and product narratives that resonate with enterprise buyers Skills & Capabilities ·         Exceptional writing skills: You can break down complex topics simply and compellingly ·         Strong understanding of enterprise sales cycles and how content influences buying decisions ·         Experience with content management systems, marketing automation platforms (HubSpot, Marketo), and analytics tools ·         Ability to collaborate deeply with product, sales, customer success, and leadership teams ·         High ownership mindset and the ability to manage multiple projects simultaneously ·         Comfortable conducting customer interviews and translating feedback into actionable insights Strategic Mindset ·         You understand that great content starts with customer pain, not product features ·         You know how to balance thought leadership with tactical, conversion-focused content ·         You can prioritize ruthlessly, focusing on content that drives pipeline, not just activity ·         You think in systems, understanding how content, positioning, and enablement work together ·         A curiosity for customer problems and how GTM systems actually work What Sets You Apart ·         You've worked in early-stage environments where you had to figure things out without a perfect playbook ·         You understand cybersecurity or GRC buyer behavior and can write authentically for technical and business audiences ·         You're equally comfortable writing a 2,000-word thought leadership piece and a punchy LinkedIn post ·         You can take complex product capabilities and turn them into customer stories that sales teams love ·         You know how to balance brand-building content with performance marketing tactics What Success Looks Like ·         Deliver consistent, high-quality content that supports pipeline targets and strengthens brand perception ·         Develop positioning and messaging that Sales adopts and uses consistently ·         Build sales enablement assets that improve win rates and shorten sales cycles ·         Create content that drives measurable engagement, inbound leads, and pipeline influence ·         Become the go-to expert on customer pain points, competitive positioning, and what messaging resonates  Why Join Us ·         Early-stage impact: Build content and product marketing programs from the ground up with real ownership ·         Smart team: Work with experienced GTM leaders who understand enterprise B2B ·         Real problems to solve: We're in a category buyers care about, with genuine customer pain to address ·         Career growth: As we scale, this role will grow into leadership opportunities ·         Market timing: GRC and compliance are top priorities for enterprises—momentum is on our side What You Can Expect From LockThreat We're building a company where different perspectives aren't just accepted; they're essential to solving hard problems. We're committed to creating an environment where you can do your best work while being your authentic self. We support our team through: ·         Competitive compensation and equity ·         Comprehensive health, dental, and vision coverage ·         Flexible PTO and paid holidays ·         Professional development budget and growth opportunities ·         Remote-friendly work environment ·         Paid parental leave ·         The autonomy to build programs and make real impact from day one We're committed to building a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity. About LockThreat  LockThreat delivers unified GRC management with full coverage across industry frameworks and IT environments. Our AI-powered platform features an intuitive no-code workflow builder, hundreds of OOTB integrations, and customizable dashboards that streamline the entire GRC lifecycle, from policy creation and evidence collection to risk identification and mitigation. We partner with organizations in financial services, healthcare, retail, energy, and technology. The platform is available through major hyperscalers including AWS, Microsoft Azure, Google Cloud, IBM Cloud, Oracle, and Salesforce.  What sets us apart is real-time risk insights and centralized compliance management that adapts and scales as your business grows—whether you're protecting financial data, safeguarding patient information, securing customer transactions, or managing critical infrastructure.