Content Marketing Specialist

Content Marketing SpecialistOverview of the RoleWe are seeking a creative, detail-oriented Content Marketing Specialist to develop engaging content, manage social media, and handle marketing automation efforts for our health-tech organization. This role also provides strategic support to the Director of Marketing in planning and executing the annual marketing strategy. The ideal candidate thrives in a fast-paced environment, understands modern content trends, can translate strategy into compelling stories, and clearly communicate technical and regulatory-adjacent content to professional audiences.ResponsibilitiesCreate high-quality written, visual, and multimedia content for web, email, social media, and campaigns.Manage daily social media activity, including planning, scheduling, posting, and community engagement across platforms such as LinkedIn, Facebook, and Instagram.Maintain a consistent brand voice and messaging – ensuring clarity and compliance (e.g. HIPAA, FDA, MDSAP, etc.), and professional tone appropriate for healthcare professionals.Monitor social media performance, track KPIs, and provide insights for optimization.Manage the company’s marketing automation tool, including email campaigns, workflows, audience segmentation, lead generation, and reporting.Assist the Director of Marketing in planning, executing, and tracking the annual marketing strategy.Collaborate with internal stakeholders (e.g., product management, clinical advisors, sales, customer support) to gather accurate information and translate technical/clinical details into clear, compelling content.Stay current on industry trends, emerging platforms, competitive activity, and content best practices.RequirementsBachelor’s degree in marketing, communications, or a related field (or equivalent experience).3+ years of experience in content creation, social media management, and marketing automation – preferably in healthcare, health-tech, medical devices, or similarly regulated industries.Experience managing marketing automation platforms (e.g., HubSpot, Act-On, Pardot, or similar).Strong writing, editing, and storytelling skills – able to communicate technical or clinical topics clearly.Familiarity with social media scheduling tools (e.g., Oktopost, Hubspot, Sprout, etc.).Ability to manage multiple projects and deadlines simultaneously.Data-driven mindset with the ability to interpret analytics and adjust content accordingly.Collaborative communication skills; comfortable working cross-functionally with product, sales, and possibly clinical or regulatory teams.Familiarity with healthcare technology, regulatory and quality controls (HIPAA, PHI, etc.).What Would Make You Stand OutCreative thinker with strong attention to detailExcellent communication and collaboration skillsAbility to adapt quickly and work independentlyPassion for staying ahead of digital marketing and content trendsWhat We Offer3 weeks' vacation and 5 personal daysComprehensive medical, dental, and vision benefits starting from your first dayEmployee stock ownership and RRSP/401k matching programsLifestyle rewardsRemote work and moreAbout UsOBIX, a business unit of Clinical Computer Systems, Inc. (CCSI), specializes in developing and supporting the OBIX Perinatal Data System, a comprehensive software solution designed for labor and delivery departments in hospitals. Operating within the healthcare industry, OBIX focuses on enhancing maternal and fetal monitoring by integrating seamlessly with hospitals' electronic health records (EHRs). Their offerings include real-time surveillance of fetal heart rates and maternal vital signs, comprehensive perinatal records, and various integration options to streamline clinical workflows. OBIX serves a diverse clientele, including hospitals and healthcare facilities across the United States and internationally, such as Dubai Health, which partnered with OBIX to enhance maternity and newborn care. As part of Harris Computer's healthcare vertical, OBIX remains dedicated to supporting obstetric professionals in delivering optimal outcomes for mothers and babies.