Content Marketing Specialist

This role is for one of the Weekday's clientsMin Experience: 2 yearsJobType: full-timeWe are looking for a Content Marketing Specialist who can create compelling, educational, and product-driven content that helps users understand, adopt, and love the product experience. This role requires more than writing—it demands strong content strategy, storytelling ability, customer understanding, and growth-focused execution.If you’ve worked in a product or SaaS environment and know how content drives acquisition, activation, retention, and brand credibility, this role will be a great fit. Key Responsibilities1. Content Strategy Develop and execute a content strategy aligned with the product roadmap, user journey, and marketing objectives. Ideate and produce content across the full funnel (TOFU → MOFU → BOFU → Adoption → Retention). Analyze competitors, trends, and audience insights to identify new opportunities and content gaps. 2. Content CreationProduce high-quality, research-backed content including: Blogs & thought leadership articles Product explainers and feature guides Case studies and customer success stories Email sequences and lifecycle content Social media and LinkedIn posts Website copy and landing pages Long-form and short-form educational content Ensure consistency in tone, clarity, and brand voice across all touchpoints.3. Product-Led Content Partner with product and engineering teams to understand features deeply. Simplify complex concepts into engaging, conversion-oriented content. Create product demos, use cases, feature launch content, and how-to guides. 4. SEO & Organic Growth Produce SEO-optimized content that improves organic traffic and search visibility. Conduct keyword research and build topic clusters aligned with positioning. Collaborate with SEO specialists for planning, on-page optimization, and audits. 5. Content Distribution & Promotion Manage content distribution across channels including LinkedIn, blogs, communities, newsletters, and email. Work closely with design, social, and growth teams to repurpose content. Track performance metrics and continuously optimize output. 6. Analytics & Insights Measure effectiveness using tools like GA4, Search Console, Ahrefs, HubSpot, etc. Track KPIs such as traffic growth, conversions, engagement, dwell-time, and retention impact. Use insights to refine the content strategy and improve performance. What You’ll Bring 2–4 years of experience in content marketing or content strategy, ideally in product, SaaS, or tech. Exceptional writing, editing, and storytelling skills. Ability to translate technical information into clear, engaging narratives. Hands-on SEO and analytics experience. Comfort working with cross-functional product-led teams. Proficiency with tools such as Notion, HubSpot, Ahrefs, SEMrush, Canva, Figma, etc. Strong analytical mindset and a proactive, ownership-driven approach. Ability to multitask and thrive in a fast-paced environment. Bonus Skills Experience with AI tools (ChatGPT, Jasper, Claude, etc.) Exposure to product marketing or GTM content Scriptwriting or experience collaborating with video/design teams Community or newsletter management Understanding of PLG (Product-Led Growth) frameworks Let me know if you need: A shorter JD version for job portals A LinkedIn hiring post A PDF formatted version