Content Marketing Manager

About the RoleWe are seeking a strategic and execution-oriented Content Marketing Manager to lead the development of high-impact content across the full customer journey—from awareness through conversion and retention. This role will sit at the intersection of content marketing and product marketing, owning the messaging and storytelling that communicates Archer Review’s value to prospective nursing and medical students. You will be responsible for scaling our content engine while also supporting website, lifecycle, and product-related content that drives clarity, engagement, and growth. As part of Archer Review’s Growth Marketing Team, you will report to our Director of Growth Marketing and collaborate closely with our Senior Social Media Manager, SEO Specialist, Performance Marketing Specialist and other internal nursing/medical thought leaders to bring our brand and product to life across channels. This is a fully remote position in the United States. The base salary will be $80,000-$85,000.What you'll doContent Strategy & Planning Develop and own a comprehensive content strategy aligned with growth, acquisition, and retention goals  Build and manage an editorial calendar across blog, email, SMS, and web content  Identify high-impact content opportunities through keyword research, audience insights, and competitive analysis  Content Creation & Management Lead creation of high-quality, engaging content (blogs, guides, landing pages, email campaigns, SMS copy, video scripts, etc.)  Partner with internal subject matter experts (nursing educators, clinicians) to translate complex topics into clear, compelling content for students   Product Marketing & Website Content Help refine website copy, including landing pages, product pages, and conversion flows  Translate product features and updates into clear, benefit-driven messaging that resonates with students  Support product launches and feature rollouts with compelling content and positioning  Ensure consistency of voice, messaging, and value propositions across all customer touchpoints   Lifecycle Marketing (Email & SMS) Support lifecycle marketing initiatives by writing and optimizing email and SMS campaigns across the user journey (lead nurture, onboarding, engagement, retention, and reactivation)  Partner with growth and lifecycle teams to develop messaging frameworks and campaign themes  Optimize content for conversion, engagement, and retention metrics (open rate, CTR, activation, etc.)  Contribute to testing strategies (A/B testing subject lines, messaging, timing, and formats) to improve performance   SEO & Organic Growth Partner with the SEO Specialist to execute on keyword strategy, on-page optimization, and content audits  Create and optimize content to drive organic traffic, rankings, and conversions  Continuously improve content performance through data-driven insights   Distribution & Cross-Channel Collaboration Collaborate with the Senior Social Media Manager to adapt and distribute content across social channels  Support paid and lifecycle efforts by developing content that can be repurposed across campaigns  Work cross-functionally with growth, product, and academic teams to align messaging and campaigns   Analytics & Optimization Track and report on content performance (traffic, engagement, conversion rates, lifecycle impact)  Run experiments (A/B testing, messaging variations, content formats) to improve outcomes  Continuously refine content strategy based on data and user behavior  About you4+ years of experience in content marketing, with exposure to product marketing and/or lifecycle marketing  Proven track record of driving measurable growth through content (SEO, conversion, email/SMS, or lifecycle)  Strong ability to translate product features into clear, compelling value propositions  Experience writing high-performing email and/or SMS campaigns  Excellent writing, editing, and storytelling skills across formats (long-form, short-form, web, lifecycle)  Experience collaborating cross-functionally with product, growth, and subject matter experts  Familiarity with SEO tools (Ahrefs, SEMrush), analytics platforms (GA, Search Console), and CRM/marketing automation tools  Comfortable working in a fast-paced, growth-oriented environment   Bonus PointsExperience in ed-tech, healthcare, or test prep  Background in product marketing or conversion-focused copywriting  Experience with lifecycle marketing platforms (e.g., HubSpot, Brevo, etc.)  Experience working with subject matter experts or technical content   What Success Looks Like Increased organic traffic and engagement across key content channels  Improved website and landing page conversion rates  Strong performance of lifecycle campaigns (email/SMS engagement and conversion metrics)  Clear, consistent product positioning across all content and marketing touchpoints  Effective collaboration across social, SEO, lifecycle, and academic teams  Our BenefitsComprehensive medical, dental and vision insurance for employees and their familiesFlexible & encouraged PTOCompany HSA contribution of $90/month for eligible plans Company-paid life insurance and disability coverage401(k) with company match (100% match on first 3%, 50% match on the next 2%)Archer Review is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences. Please note that as part of our standard hiring process, the company conducts background checks with the candidate’s consent, consistent with applicable local, state, and federal laws. For roles based in or performed in Austin, Texas, background checks are initiated only after a conditional offer has been made, in accordance with the City of Austin Fair Chance Hiring Ordinance.