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Content Marketing Manager

KLDiscovery
1 day ago
Full-time
On-site
United States
About KLDiscovery   KLDiscovery is a leading provider of eDiscovery software and services combining unparalleled client service, deep domain expertise, and modern digital tools to help clients navigate complex legal, regulatory, and data challenges   (Individual Contributor level, remote anywhere in the US preferred)    The Role KLDiscovery is seeking a Content Marketing Manager to execute and support content marketing and content strategy initiatives that bring our brand story to life across web, email, social, and sales collateral. This is a hands-on execution role for a versatile writer and content creator who can adapt tone and format across channels while maintaining consistency with KLDiscovery's brand voice and style. This role exists primarily to support integrated marketing campaigns. You'll flex across formats on demand — ad copy, webinar abstracts and promotion, email nurture cadences, landing pages, and other campaign assets — turning around content quickly to keep campaigns on schedule. You will own day-to-day content production, including social media content, working closely with designers, editors, digital marketers, and subject matter experts across the Marketing team. You are comfortable using generative AI tools to accelerate ideation and drafting, while applying sound editorial judgment to ensure every AI-assisted output meets KLDiscovery's standards for accuracy, tone, and brand consistency before it ships. This role reports into the VP of Product Marketing and Content Strategy.  What You’ll Do:Campaign Content Support Write and adapt copy across integrated campaign touchpoints, including paid and organic ad copy, webinar abstracts and promotional copy, email nurture and cadence copy, and campaign landing pagesTurn around campaign content requests quickly, working closely with the digital marketing and campaigns team to hit launch timelinesFlex across formats as campaign needs shift, acting as a versatile utility writer Content Creation and CopywritingExecute and support marketing communications, content marketing, and content strategy initiatives working closely with the marketer team and other KLDiscovery team membersCreate concise and compelling B2B content for a professional audience, including website content, blog posts, landing pages, press releases, email campaigns, event content, video scripts, internal communications, white papers, eBooks, and advertisementsCraft content for different channels with the ability to adapt writing to fit the audience and medium Social Media ContentOwn day-to-day development and posting of content across KLDiscovery's social media channelsAdapt core brand messaging into channel-native social copy and creative directionMonitor social engagement and partner with digital marketing to identify optimization opportunities AI- Driven Content Creation and Optimization Leverage generative AI tools to support content creation, research, and ideation  Apply prompt engineering techniques to produce on-brand, high-quality outputs  Edit and refine AI-generated content to meet standards for tone, accuracy, and clarity   Stay current on generative AI tools and best practices, flagging new use cases to the Senior Content Marketing Manager and broader teamBrand Consistency and CollaborationCoordinate content and collaborate across the global Marketing team to ensure all content is consistent across channels, leveraging KLDiscovery’s Copywriting Style GuideCoordinate with internal subject matter experts on technical offerings, ensuring collateral is accurate in terms of features and benefitsNavigate the internal creation/design/review/approval/translation workflow, contributing the best approach for different mediums Performance ReportingCollaborate on the collection, analysis, and reporting of content performance data (KPIs) and analyticsIdentify trends and make optimization recommendationsIdentify solutions to and execute on complex, detailed requests from internal stakeholdersOther duties as assigned What You Bring:Bachelor of Arts degree in Marketing, Communications, English, Journalism, or similar discipline preferred but not required3+ years of content marketing experience in B2B, SaaS, or legal technology Must have exceptional English speaking and writing skillsAbility to write clear, concise, on-brand copy while telling a story that compels the reader to actionWorking knowledge of social media platforms and channel-specific content best practicesExperience using generative AI tools for content development, including effective prompt engineering and editing AI-generated content to ensure accuracy and on-brand outputsEffective listening, collaboration, and interpersonal skillsAbility to be flexible and work with ambiguity, use sound judgment, and act with confidenceAbility to take direction and metabolize edits for current and future content developmentSelf-starter and problem solver who understands how to prioritize projects and meet deadlinesSolid proficiency in MS Office (Word, Excel, Outlook, and PowerPoint)Strong project management and organizational skillsCandidates are required to submit samples of relevant work or a writing portfolio PreferredExperience writing for a legal or technical audienceExperience managing brand social media channels or social content calendarsFamiliarity with content performance and analytics tools Success MetricsTimeliness and quality of content delivered across channelsSocial media engagement and audience growthConsistency and brand alignment of published contentEffective use of AI tools to improve content velocity without sacrificing qualityKLDiscovery is an equal opportunity employer committed to building a diverse and inclusive team. At KLD we invest in employees and their families by placing their wellbeing first. We offer competitive total compensation that includes base pay, bonus potential, inclusive benefits, wellness programs, and perks. We use market and industry data to inform pay decisions while considering geography and labor markets, individual experience, and business needs. Individual compensation will vary, although a reasonable estimate of the current annualized base pay range for this position is $85,000 to $95,000. KLDiscovery is an Equal Opportunity Employer, and we do not discriminate on the basis of race, color, religion, ancestry, sex, gender identity, gender expression, sexual orientation, marital or family status, pregnancy, age, veteran status, genetic information, or any other characteristic protected by appliable law. The decisions made during the hiring process are based solely on qualifications, experience, and needs of the business.