Content Marketing Manager

Company OverviewAt NetCov, we specialize in delivering cutting-edge IT and cybersecurity solutions designed to protect and optimize the digital infrastructure for the industries we serve. We differentiate ourselves from our competition through our deep and intimate knowledge of our customers’ business.About the RoleThis role is ideal for a strong storyteller who can shape complex ideas into clear, compelling narratives, and then use AI and modern content workflows to scale those narratives across formats.As a key member of the Marketing Team, the Content Marketing Manager serves as NetCov’s lead storyteller and editorial strategist, owning the strategy, creation, and performance of all marketing content. This role is responsible for translating complex cybersecurity, cloud, compliance, and managed services solutions into persuasive narratives that resonate with executive audiences and drive pipeline.Working closely with the CMO, this individual will define the stories NetCov needs to tell and turn those ideas into high-impact content across campaigns, thought leadership, and sales enablement. This role is expected to leverage AI tools as a core part of the content engine accelerating production, enabling rapid iteration, and transforming a single insight into multiple formats (blogs, webinars, e-books, podcasts, presentations, and sales assets).This is not a traditional writing role. It is a revenue-aligned function focused on output, speed, and business impact. The ideal candidate operates as a content multiplier — combining strong editorial judgment with AI-driven execution to increase volume, consistency, and reach without sacrificing quality.NetCov operates in a private equity-backed environment with a focus on measurable outcomes, operational discipline, and execution at scale. This role is tightly integrated with Sales, Customer Success, and Solution Engineering, with a clear connection to pipeline performance.Success in this role means producing more high-quality content, across more channels, with greater speed and measurable impact, using AI as a force multiplier while maintaining a consistent, credible voice in the market.AccountabilitiesContent Strategy & PlanningDevelop and manage NetCov’s editorial calendar aligned with revenue targetsAlign content to ICP verticals (credit unions, financial institutions, AEC) and key offerings (managed services, cybersecurity, compliance, cloud)Translate company priorities into campaign-driven content themesAlign content to buyer journey stages: awareness → consideration → decision → expansionCollaborate closely with demand generation priorities and campaign planningContent Creation & ExecutionLeverage AI tools and modern content workflows to scale content production, repurpose core ideas across formats, and accelerate time-to-marketProduce and scale high-impact thought leadership content across multiple formats (articles, guides, executive POVs, etc.)Develop case studies and client success stories that demonstrate measurable business impactCreate demand generation content including blogs, landing pages, and email nurture sequencesDevelop sales enablement materials such as one-pagers, battlecards, and technical explainersTranslate core content into webinars, podcasts, and event materials to maximize reach and reusePartner with Solution Engineering, Sales, and Customer Success to ensure technical accuracy and relevanceOwn timelines for drafting, editing, publishing, and distributing contentRevenue AlignmentPartner directly with Sales leadership to identify objections, lost deal patterns, and content gapsDevelop content that accelerates deal velocity and removes friction in the sales processSupport account-based marketing (ABM) initiatives with targeted messagingBuild vertical-specific messaging aligned to high-value accountsSEO, Distribution & PerformanceSupport SEO strategy through structured content development and keyword alignmentOptimize content for search visibility, engagement, and conversion Manage content distribution across website, email campaigns, and LinkedInSupport paid amplification efforts in coordination with demand generationAnalytics & Continuous ImprovementPartner with Revenue Operations to ensure content performance is accurately captured within marketing and sales systemsTrack and report on content performance, including engagement, conversion rates, and pipeline contributionAnalyze content-attributed pipeline and influence on deal progressionContinuously refine messaging based on performance data and market feedbackSupport testing and optimization of headlines, formats, and calls-to-action Brand & Messaging GovernanceEnsure brand voice, tone, and narrative consistency across all marketing materialsDevelop executive-level messaging aligned with NetCov’s positioningElevate NetCov’s brand from vendor to trusted advisor through contentOperational OwnershipMaintain content documentation, asset libraries, and editorial workflowsManage publishing cadence and content production timelinesPerform other duties as assignedThis role is responsible for turning expertise into scalable, high-impact content that drives pipeline, accelerates sales, and positions NetCov as a market leader.Success ProfileWithin 6–9 months:NetCov has a consistent and recognizable thought leadership presence in the marketA structured editorial calendar is driving a steady cadence of high-quality contentContent is directly supporting pipeline generation and campaign performanceSales teams are equipped with strong case studies and messaging assetsContent engagement and website performance show measurable improvementContent contribution to pipeline and deal velocity is visible and measurableContent is being efficiently repurposed across formats, increasing output, reach, and campaign velocity Knowledge, Skills, and Abilities Required5–10 years of experience in B2B content marketing, thought leadership, or editorial rolesAbility to translate complex IT, cybersecurity, and compliance topics into clear business valueExperience developing editorial calendars and structured content strategiesExperience working cross-functionally with Sales, Customer Success, and technical teamsStrong understanding of SEO and content performance metricsExperience producing long-form content including whitepapers, case studies, and guidesAbility to manage multiple content initiatives in a fast-paced environmentStrong organizational and project management skillsExperience in cybersecurity, cloud services, managed services, or B2B technology preferredTechnical & Platform ExperienceExperience working within CRM and marketing automation platforms (HubSpot preferred)Familiarity with sales intelligence and conversation platforms (Gong or similar)Experience supporting email marketing platforms and campaign execution toolsComfort using data and reporting tools to measure content performance and pipeline impactPreferred ExperienceExperience working in a private equity-backed or high-growth environmentFamiliarity with account-based marketing (ABM) strategies and toolsExperience in regulated industries such as financial services, credit unions, or compliance-driven environmentsProven ability to leverage AI tools to scale content production, repurpose ideas across formats, and increase output without sacrificing qualityImpact & Performance ExpectationsThis role directly influences:Marketing-sourced and content-influenced pipelineSales velocity and deal progressionNetCov’s authority and credibility in the marketWebsite performance and audience engagementEffectiveness of demand generation campaignsAdoption of content by sales and revenue teamsNetCov’s ability to communicate complex solutions clearly and persuasivelyRole LogisticsFull-time, exempt positionFully remote role within the United StatesTravel as needed for team events