Content Marketing Manager

Senior Content Marketing Manager (Hospital Solutions)The Senior Content Marketing Manager plays a pivotal role in shaping how our brand shows up in the market—through compelling storytelling, distinctive voice, and high-impact content across every touchpoint. This role is responsible for developing and scaling content that amplifies thought leadership and brings new product stories to life to support campaigns, sales enablement, and thought leadership. The role requires the ability to transform complex, often technical concepts into clear, engaging narratives that resonate with diverse audiences and reinforce a cohesive brand identity. The Senior Content Marketing Manager is a strategic creator and strong editorial thinker who can balance creativity with precision—and elevate both the quality and consistency of Omnicell’s brand voice.Key ResponsibilitiesCreate High-Impact, Multi-Channel ContentDevelop, write, and edit a wide range of content including: ebooks, whitepapers, case studies, blogs, social posts, video scripts, email campaigns, landing pages, digital ads, and moreCraft compelling headlines, taglines, messaging frameworks, and calls-to-action that drive engagement and conversionTranslate complex subject matter into simple, engaging, audience-first content Champion Brand Voice & StorytellingEnsure consistency in tone, messaging, and narrative across all content and channelsBring a strong editorial lens to elevate clarity, quality, and creativityContribute to the evolution of the brand voice by identifying opportunities to differentiate and strengthen storytelling Power Campaigns & Product MarketingPartner closely with Product Marketing and Demand Generation teams to develop campaign narratives and content strategiesSupport product launches with cohesive messaging and compelling content experiencesAlign content to buyer journeys and key personas to maximize impact Build a Scalable Content EngineIdentify opportunities to repurpose and extend content across formats and channelsBalance speed and quality to meet deadlines without compromising brand standardsLeverage insights and performance data to continuously improve content effectiveness Collaborate Across the OrganizationWork cross-functionally with Product Marketing, Field Marketing, Sales, Digital, Events, and Design teamsPartner with external agencies, writers, and vendors to scale content developmentContribute to broader communications including PR, corporate storytelling, and internal communications Maintain Editorial ExcellenceEnsure all content adheres to brand and style guidelinesApply strong proofreading and copyediting skills to deliver polished, high-quality workUphold consistency and accuracy across all outputs Key AttributesStrong storyteller and writer with a sharp eye for tone, voice, and narrative flow Skilled at simplifying complex ideas into clear, engaging content Highly collaborative, with the ability to build strong partnerships across teams Organized and adaptable—able to manage multiple priorities in a fast-paced environment Detail-oriented, with a commitment to quality and consistency Curious and creative, always looking for new ways to engage audiencesBasic Qualifications5+ years of experience in B2B content marketing Demonstrated expertise in both short-form and long-form content  Strong writing, editing, and proofreading skills with mastery of grammar and style Experience supporting integrated marketing campaigns; ABM experience a plus Comfort working with cross-functional teams and external partnersPreferred QualificationsHealthcare related experienceB2B companies Work ConditionsOccasional Travel Required