Content Marketing Manager

About CanalsCanals is a fully remote, profitable startup transforming the industrial supply chain ($10T industry) with AI. Our platform seamlessly integrates with the systems distributors already use, automating tedious tasks and reducing failure points in moving physical goods across the globe. We’re a 70-person team (~45 in engineering), located across North and South America. The RoleWe are looking for a Content Marketing Manager who is equal parts strategist and creator. This person will own our organic growth and channel efforts: planning content, producing high-quality assets, and distributing them across the right channels to build awareness, trust, and inbound interest.This is a highly cross-functional role where you’ll collaborate with founders, sales, product, and customers. You’re someone who can spot what’s happening in the market, translate it into compelling narratives, and get that content seen by the right people.What You’ll DoContent StrategyBuild and own our content strategy across blogs, email, social, video, and partner channelsDevelop a consistent editorial calendar aligned with product launches, GTM campaigns, events, and SEO goalsIdentify and prioritize opportunities for organic growth and category presenceMaintain a strong brand voice across all content formatsAnalyze performance metrics to refine strategy and scale what worksContent Creation & DistributionProduce high-value content: blog posts, guides, playbooks, customer stories, landing pages, social content, and simple video scriptsRepurpose and atomize content across channels to maximize visibilityManage social media channels (LinkedIn primary) to grow our brand, community, and engagementWork with designers, agencies, and freelancers as neededCreate distribution systems (organic social, newsletters, SEO, earned placements)Collaborate with GTM to craft content that supports sales motions, including case studies and product storytellingExperiment with new formats (short video, carousel posts, templates, etc.) to increase reachWhat You’ll BringTypically, 4–7 years of content marketing experience in B2B SaaS or a tech startupProven track record owning both content strategy and content executionExceptional writing ability with a strong editorial voice and ability to simplify complex conceptsStrong understanding of organic distribution across LinkedIn, newsletters, blogs, and communitiesAbility to turn product insights and GTM knowledge into compelling narrativesFamiliarity with SEO best practices (not just keyword stuffing)Comfortable operating in a fast-paced, ambiguous startup environmentWhy Join CanalsWe're profitable: stability without the chaos of venture pivots.Real-world impact: your work improves global supply chains, saving customers time and reducing waste.Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably.Culture of ownership: moving fast while putting quality firstRemote-first, flexible work environment across North and South America.Stellar product-market fit with tons of customer loveAll star team with diverse backgrounds to collaborate with and learn fromCanals.ai is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age.