Consumer Marketing Strategy Lead - Health100

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health100 delivers clearer, more connected experiences for consumers at the moments that matter most.As Health100 prepares for phased rollout and broader market adoption, we are building a focused consumer marketing function to drive awareness, adoption, and sustained engagement across the platform.Position SummaryWe are seeking a Consumer Marketing Strategy Lead to lead Health100’s consumer marketing strategy and execution, with accountability for driving awareness, adoption, and ongoing engagement across the platform.This role builds on a strong executional foundation, expanding scope to include ownership of go-to-market strategy, lifecycle marketing, and performance measurement — ensuring consumer marketing efforts drive measurable business outcomes.This individual will play a critical role in shaping how Health100 is understood and adopted by consumers, leading coordinated, insight-driven marketing initiatives across channels and touchpoints. They will serve as a cross-functional leader, aligning Product, Digital, Analytics, and Marketing teams to deliver cohesive and high-impact consumer experiences.What You’ll Do:Lead consumer marketing strategy and executionOwn the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpointsDrive consumer acquisition and engagement initiativesLead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goalsDefine and scale lifecycle and engagement strategyOwn the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)Develop consumer-facing messaging, content, and strategic materialsTranslate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materialsLead launches and consumer readinessEnsure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teamsOwn performance tracking and optimizationDefine KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomesIncorporate user and performance insightsLeverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategyWhat Success Looks Like:Health100’s consumer value proposition is clear, simple, and consistently expressed across channelsMarketing initiatives drive measurable improvements in acquisition, onboarding, and engagementLifecycle marketing programs are scalable, data-driven, and continuously optimizedConsumer marketing performance is clearly articulated through structured, executive-ready materialsCross-functional teams are aligned, and marketing efforts are coordinated and effectiveThis role may be hybrid, 3 days per week in one of CVS’s offices in: Wellesley; MA, Woonsocket, RI; or NYC.  Full-time Remote will also be considered.Required Qualifications5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go-to-market execution and influencing consumer behavior5+ years proven ability to own and drive marketing strategy with measurable business impact5+ years’ experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes3+ years demonstrating strong organizational and cross-functional collaboration skills with the ability to manage multiple workstreams and operate independently in a fast-moving matrixed environment3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skillsEducationBachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years of experience) requiredPay RangeThe typical pay range for this role is:$67,900.00 - $199,144.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program.  Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.Additional details about available benefits are provided during the application process and on Benefits Moments.We anticipate the application window for this opening will close on: 07/31/2026Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.