Consumer Insights & Strategy Manager (Influencer Marketing)

**Cross-posted as Consumer Insights & Strategy Manager, Audience Insights & Strategy Manager, and Audience Intelligence ManagerAbout the roleThis role sits at the intersection of consumer research, audience intelligence, and marketing strategy. You will analyze audience behavior, cultural signals, and consumer insights to help shape creator strategies, campaign messaging, and creative concepts for major brand partners.Unlike many insight roles where research stops at a report or presentation, your work here will directly influence how campaigns are designed and executed.You will work closely with internal teams and company leadership to translate insights into strategic recommendations that drive real marketing outcomes.The insights generated by this role influence not only campaign strategy but also the broader thinking and thought leadership that shapes how The Shelf advises brands.What you'll doTranslate consumer insights into campaign strategyAnalyze audience research, segmentation data, and behavioral insights to inform marketing strategiesUse social listening and cultural signals to identify emerging conversations and trendsTranslate findings into clear strategic recommendations for internal teams and clientsDevelop insight-driven creator strategiesIdentify audience segments and communities relevant to brand campaignsInform creator selection and creative direction using consumer insightsCollaborate with creative, account, and media teams to shape campaign conceptsSupport client strategy and campaign planningContribute to campaign strategy development for major brand partnersPresent insights and strategic recommendations internally and to clientsHelp develop messaging frameworks grounded in audience motivations and behaviorContribute to thought leadershipIdentify emerging trends in consumer behavior and creator marketingHelp develop insights that inform The Shelf’s broader marketing perspective and industry thinkingWho This Role Is Great ForThis role is a great fit for someone who enjoys connecting consumer behavior with marketing strategy.Consumer insights or research teamsAudience strategy or intelligence roles at media agenciesSocial listening or cultural intelligence teamsData and analytics roles within creator marketing platformsYou may currently work in a role where you analyze audience data or consumer research but want to see those insights directly influence creative ideas, creator partnerships, and real marketing campaigns.What We're Looking For4–8 years of experience in consumer insights, audience strategy, research, or intelligence rolesExperience translating research or audience data into marketing or strategic recommendationsStrong analytical thinking combined with clear storytelling and presentation skillsComfort working with both qualitative and quantitative insightsExperience working with audience research or social intelligence tools such as YouGov, GWI,Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms is a plus.Why This Role Is DifferentAt many companies, insights stop at a report or presentation. At The Shelf, insights drive real marketing decisions.Your work will directly influence:Campaign strategyCreator selectionCreative directionHow brands approach creator marketingThis role also works closely with leadership and has the opportunity to help shape how our strategyteam evolves as the company continues to grow.What We OfferFully remote team across the US, Canada, and EuropeOpportunity to work with leading global brandsCompetitive salary and benefitsFlexible work environmentA chance to help shape the future of insights-driven creator marketingApplyIf you enjoy connecting consumer insight with real marketing impact, we’d love to hear from you