Community Marketing Specialist

About the roleAs Community Marketing Specialist, you'll own the development of Pear Suite's Community Health Worker (CHW) community across the entire customer lifecycle, from acquisition and activation to retention and engagement. You'll collaborate closely with Product, Customer Success, and Sales to create meaningful experiences for CHWs, the community-based organizations (CBOs) they work within, and the payers and healthcare organizations we partner with.What you'll doCommunity Growth & AcquisitionDevelop and execute acquisition strategies across organic, referral, partnership, influencer sourcing, and paid channelsGrow strategic segments aligned with business priorities, including Community Health Workers (CHWs), community-based organizations (CBOs), payers, and healthcare organizationsManage CHW sourcing initiatives and optimize acquisition performance through data-driven insightsMonitor market trends, competitor activity, and community health behaviors to continuously improve acquisition strategyCustomer Engagement & Lifecycle MarketingPartner with Marketing Communications to build and optimize activation, education, and retention strategies across the CHW journeyManage CRM lifecycle campaigns in HubSpot to onboard, activate, educate, and re-engage CHW customersDevelop community initiatives that activate ambassadors through webinars, newsletters, events, and educational campaignsMeaningful Social Media ContentPartner with Communications on creative social media strategies that support community growth and engagementCo-create CHW-focused campaigns across acquisition, education, and activation, leveraging compelling community storytelling across social channelsAlign community initiatives, CRM lifecycle campaigns, and social media content to maximize CHW engagement and business impactCross-Functional CollaborationCollaborate with Product, Engineering, and Customer Success to channel community feedback into product improvements and meaningful new featuresProduce community insights, reports, and recommendations to support business decisionsQualificationsRequired QualificationsMinimum 3-4 years of experience in community management, influencer marketing, CRM, or growth marketing. Experience building community in music, entertainment, hospitality, or for national consumer brands like Starbucks is a plus.Strong understanding of influencer marketing, social media platforms, and community engagement strategiesHands-on experience with HubSpot, including CRM, lifecycle marketing, email marketing, and reportingData-driven mindset, with the ability to translate insights into actionable recommendationsStrong oral presentation and communication skillsSuper-agile, self-motivated, and capable of working remotely with limited oversightPassion for community health, impact, artificial intelligence, and digital marketingShare an ambition for building cultures, movements, and brands you can be passionate aboutBachelor's degree required in related fieldsPreferred QualificationsFamiliarity with the tools we use: Slack, Google Workspace, Claude, Adobe, and CanvaFamiliarity with community health or social determinants of health (SDOH) landscapeMBA or degree in Business, Advertising, or MarketingBenefits and PerksA mission driven culture that values innovation, collaboration and growthEquity: participation in an early-stage companyFully RemoteUnlimited PTOComprehensive Health, dental, and vision insuranceHealth and Wellness StipendTech StipendCo-working StipendEducation and professional development allowance ($1,500 annually)Home office setup stipendCompensationThe salary range for this role is $52,000-$62,000.Compensation Range DisclosurePear Suite posts broad salary bands to support pay transparency. The range listed above represents the full compensation band for this role. While the full band is shown, actual offers within this band are based on a candidate's experience, skills, and internal pay equity. Only a small number of candidates, typically those with highly specialized and directly relevant experience, are placed near the top of the range. Most new hires will fall below the top of the band to allow for long-term progression and growth within the role.Pear Suite is a fully remote organization so compensation may be adjusted upward for candidates residing in higher-cost labor markets. These geographic adjustments are not reflected in the posted range.