Channel Marketing Manager, Americas

The Regional Channel Marketing Manager is responsible for driving partner-led demand and pipeline growth across their assigned region by deeply understanding the local channel ecosystem and activating the right partners through targeted programs, communications, content, and events.This role sits at the intersection of Marketing, Sales, and the Partner Organization, working hand-in-hand with regional sales leadership on shared goals and outcomes. The ideal candidate understands how different partner types go to market, knows how to enable partners to generate demand on our behalf, and brings strong regional execution discipline.This is a high-impact, hands-on role for someone who thrives in-market, thinks like a business owner, and knows how to turn strategy into action.This is a US-based remote role. Key ResponsibilitiesChannel & Ecosystem ExpertiseDevelop a deep understanding of the regional channel ecosystem, including partner types and routes to market: Value-Added Resellers (VARs), Systems Integrators, Managed Service Providers (MSPs), Distributors, AV Integrators, and AV ManufacturersUnderstand partner business models, customer segments, buying motions, and regional market dynamicsAct as the regional expert on how partners influence, generate, and close demandPartner Demand EnablementEnsure partners are armed with the right content, messaging, and tools to drive demand on our behalfLocalize and activate global partner campaigns for regional relevance and impactEnable partners with campaign-in-a-box assets, messaging and value propositions by partner type, and content aligned to regional customer use casesDrive partner adoption of marketing programs and track engagementPartner with Sales to help plan, activate, and optimize regional MDF investmentsSales Partnership & Regional AlignmentWork hand-in-hand with regional sales leadership and field teams on shared pipeline and revenue goalsAlign channel marketing plans to regional sales priorities, focus areas, and growth targetsParticipate in regional sales planning, QBRs, and cadence meetings as the channel marketing leadEnsure tight alignment between partner activities and direct sales motionsRegional Partner CommunicationsOwn regional partner communications, ensuring clarity, consistency, and relevanceDevelop and manage regional partner newsletters, announcements, and campaign communicationsAct as the regional voice of marketing to the partner communityEnsure global updates, launches, and programs are effectively translated into regional actionEvents & Field ActivationSupport and execute regional partner events, including: partner summits, distributor events and trade shows, and regional industry eventsWork closely with sales and partners on event planning, execution, and follow-upEnsure events are aligned to regional priorities and produce measurable outcomesPartner Program & Recruitment SupportSupport regional execution of the partner program, including enablement, launches, and ongoing engagementCollaborate with Partner and Sales teams on partner recruitment initiativesHelp identify gaps in regional partner coverage and recommend marketing strategies to attract the right partnersReinforce partner value proposition and program benefits through consistent messagingMeasurement & OptimizationTrack performance of regional channel marketing activities against defined KPIs (pipeline contribution, engagement, event ROI, partner adoption)Use data and feedback from sales and partners to continuously optimize programsShare regional insights and best practices back to global teamsRequired Qualifications7+ years of experience in B2B marketing, with significant experience in channel or partner marketingStrong understanding of partner ecosystems and routes to market (VAR, integrator, MSP, distributor)Proven experience working closely with field sales teams on shared revenue goalsExperience supporting or executing regional eventsStrong communication skillsHighly organized, execution-oriented, and comfortable operating in a fast-moving environmentWhat Success Looks LikePartners are engaged, enabled, and actively generating demandSales see channel marketing as a true growth partnerRegional partner communications are clear, timely, and effectiveEvents and programs produce measurable pipeline impactThe regional channel ecosystem is healthier, stronger, and better aligned to company goalsCompany Statement/Values:  At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live.  We're a performance-driven, talented and connected team that's committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together. You’ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture. We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity. NETGEAR hires based on merit. All qualified applicants will receive equal consideration for employment. All your information will be kept confidential according to EEO guidelines.