Centralized Marketing Specialist

The Centralized Marketing Specialist is responsible for developing, implementing, and optimizing marketing strategies and campaigns that align with the goals for the portfolio they support. This role requires a executer with excellent attention to detail, communication skills, creativity, and a thorough understanding of various marketing channels. The ideal candidate is a quick learner with the ability to streamline processes for maximum efficiency. The role will work closely with cross-functional teams to ensure cohesive and effective marketing efforts.What You'll Do:Email MarketingCreate, send and optimize email marketing campaignsSegment audiences to increase performanceWebsite Copy & PricingManage pricing, incentives and call-to-action copy on property websitesMaintain accuracy across pricing and availabilitySocial Media Analytics and Reporting, Account ManagementManage new account set upMaintain platform strategy (tracking, links)Competitor research and analysisMonitor branding across platformsCreate content for special campaignsOutbound Marketing Collateral Manage and process requests for outbound marketing flyers and collateralBuild and maintain and library of on-trend templates for quick turnaroundInternet Listing ServicesMaintain accuracy for active listings with approved partnersManage manual rent updates for net effective rentGoogle My Business ListingMaintain Google My Business listings for properties within the portfolioLeverage listings as needed for specials and call-to-actionDigital AuditComplete an audit of all online advertising and websites to ensure accuracyMake recommendations and manage changes as neededWhat You'll Need:Demonstrate the PeakMade mindsets and contribute to the team and company cultureClearly communicate verbally and in writingDisplay superior interpersonal skills; ability to get along with a variety of personality profiles; and be tactful, mature, and flexibleBe resourceful and well organizedStrong attention to detail, heavy execution strengthsEffective multitasker, ability to manage multiple detail-oriented tasks at onceAdditional Requirements:Marketing or related degree or equivalent professional qualificationDirect experience managing and leading the sales and marketing strategy for a property (Leasing Manager and above)Direct experience with social media managementHigh degree of proficiency in Entrata, Canva, Instagram, TikTok, MS Word and ExcelRelevant apartment industry experience with a focus on sales, marketing and leasing requiredAdditional Preferred Skills:Experience with EliseAISocial Content CreationWordPress ExperienceWho We ArePeakMade Real Estate is an Atlanta-based company that specializes in the management and development of off-campus student housing, multi-family and build to rent communities across the US.  Our working environment is fun, collaborative, forward-thinking and purposeful.PeakMade Real Estate is an Equal Employment Opportunity employer.