Brand Marketing Manager - Remote in Canada

Who is a Brand Marketing Manager?The Brand Marketing Manager has a national strategic brand and sub-brand marketing focus and is a key liaison and subject matter expert between the marketing and operations teams. They will champion strategic multi-channel marketing plans (digital & traditional) for select internal business units in an effort to define short-term and long-term business goals and objectives, increase brand awareness and deliver innovative marketing ideas to challenge competition, drive leads and increase participation. Brand marketing portfolio ownership subject to change based on experience and qualifications.What will you be doing?Act as the innovative brand/marketing lead and subject matter expert for key consumer-centric GoodLife sub-brands and business units.Liaise and collaborate with operations on priority projects, monthly marketing initiatives, performance-based brand activities, and lead generation/sales supportIdentify unique marketing opportunities and scope of work to boost member awareness and engagementAct as a project manager - monitor project progress to ensure timelines are met and within defined budget parametersSupport, collaborate and strategize on incoming requestsDevelop strategic marketing plans to increase market share and profitability.Deliver innovative creative strategies that build brand health and help to deliver against key goals and objectivesHas a strong understanding of our industry, and ability to recognize opportunities to achieve growth and performance successConduct ongoing competitive market analysis and recommend marketing strategies/tactics to compete and maximize results, as neededAnalyze, track and report brand campaign and/or project performanceMonitor monthly KPI’s and provide recommendations to increase engagement and conversionsBuild monthly, quarterly and yearly marketing plans and strategic frameworks –translating them into presentation-quality decks to help communicate our work for both internal and external audiencesDevelop integrated campaigns by managing and collaborating with cross-functional teams (brand, creative, digital, operations etc.)Work closely with the Creative Studio – managing thorough creative/marketing briefs which outline objectives, tone and vision, brand messaging, marketing assets required and timelines to adhere byCollaborate with key stakeholders in digital team and 3rd party agencies to ensure alignment with the plans and business objectives.Do you have what it takes?College diploma in related field5+ years experience in brand/marketing management in corporate B2C environmentsStrong understanding of branding and brand alignmentBackground in retail marketing, experiential and/or local area marketingGenuine passion for fitness and drive to succeedKnowledge of PowerPoint, Excel, Word and Adobe AcrobatExperience using toolsets like Adobe Analytics, Adobe Campaign / Experience Manager and Marketing AutomationAbility to examine, analyze and research competition and latest trendsExemplary written and oral communication skillsAble to prioritize and execute tasks in a high-pressure environmentWhat's in it for you?Ongoing training and development to ensure a long and successful career pathCareer advancement opportunitiesCompetitive Total Rewards PackageFREE Fitness membershipFun and energetic atmosphere to come to every day!At GoodLife Fitness, we are committed to fostering an inclusive, accessible environment, where all employees and members feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable. Compensation: It is expected that the selected candidate will start at a base salary of $78,000. This position is eligible for bonuses in addition to the base salary. The annual range of expected compensation for the position is $78,000 - $110,000 determined by performance, time in the position and variable compensation earned.This job posting is for an existing vacancy.Diversity and InclusionAt GoodLife Fitness, we are committed to fostering an inclusive, accessible environment, where all employees and members feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.Recruitment Fraud AlertMany companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.Protect yourself: GoodLife Fitness, Fit4Less, canfitpro, and GoodLife Kids Foundation positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent via email, phone, or text message; Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday and all job offers, requests for banking information or your SIN should be completed when logged into Workday.  We will never ask you to send this information via email, phone or text.Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.