Brand Marketing Manager

We are working with a well-known UK outdoor leisure and experience brand as they enter an exciting next phase of growth and brand evolution. The business operates a diverse portfolio of adventure-led sites nationwide and has a strong purpose-led proposition rooted in connection, nature, and shared experiences.They are now hiring a Brand Marketing Manager to play a pivotal executional role within the wider marketing function—turning brand strategy into compelling, consistent campaigns, content, and earned media that build long-term demand.This is a hands-on, delivery-focused role, ideal for a strong brand operator who takes pride in craft, clarity, and operational excellence.The RoleReporting into the Head of Brand Marketing, the Brand Marketing Manager owns the day-to-day execution of brand marketing activity, ensuring the brand shows up clearly and consistently across all upper-funnel touchpoints.You will lead campaign delivery, oversee content and PR execution, and act as the connective tissue between central brand strategy and local activation.You will manage a small in-house creative team and work closely with performance, social, partnerships, sales, and local site teams.Key ResponsibilitiesCampaign Planning & DeliveryPlan and deliver brand campaigns across the annual and seasonal calendarTranslate brand strategy into clear briefs, timelines, and delivery plansOwn end-to-end execution, ensuring work lands on time, on budget, and to a high creative standardContent DevelopmentOversee creation of brand content across video, imagery, and copyEnsure all content aligns with tone of voice, emotional narrative, and brand guidelinesMaintain a consistent pipeline of high-quality brand assetsPR & Earned MediaOwn day-to-day PR execution and media relationshipsSecure relevant, credible coverage aligned to brand and campaign momentsCoordinate proactive and reactive PR activity throughout the yearLocal Brand ActivationSupport regional teams with brand-aligned assets and frameworksEnable authentic local storytelling without fragmenting the national brandCross-Functional CollaborationWork closely with performance, social, partnerships, and sales teamsEnsure clean handover of assets and messaging across channelsMaintain momentum, quality, and alignment across stakeholdersWhat Success Looks Like (12 Months)Brand campaigns delivered consistently with minimal rework or slippageStronger upper-funnel reach and visibility during peak trading momentsA reliable, trusted brand asset system used across the organisationIncreased quality and consistency of earned media coverageReduced off-brand execution and improved internal confidence in brand outputA brand marketing function viewed as dependable, structured, and commercially awareExperience & BackgroundProven experience in brand marketing, campaigns, content, or PRTrack record delivering multi-channel brand activity in a consumer-facing businessStrong understanding of how brand, content, PR, and performance marketing connectExperience managing creatives and working with agencies or freelancersComfortable using AI tools to support planning, copy development, or content scalingThis Role Is For You IfYou are a strong executor who enjoys getting high-quality work over the lineYou care deeply about brand consistency, detail, and craftYou are organised, pragmatic, and calm under pressureYou enjoy working cross-functionally and bringing structure to complexityThis Role Is Not For You IfYou are primarily a strategist and prefer not to own executionYou struggle with detail, timelines, or operational follow-throughYou prefer working in silos rather than coordinating across teamsWe would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.