Brand & Marketing Designer

ABOUT ELEMENT451At Element451, we're building the AI platform that moves every student forward. Our platform takes action across the entire student journey, from prospect to success, so colleges and universities can deliver better enrollment and student outcomes.We have two product lines, Element AI CRM and the Bolt Agent Platform, and a team of 120+ people around the globe. We're backed by a $175M investment from PSG to scale our mission.THE ROLEAs our Brand & Marketing Designer, you'll own how Element451 looks and feels everywhere our brand shows up. You'll steward our brand design system, bring our AI story to life through clear and memorable visuals, and give every team the tools to stay on brand. You'll be a creative partner to marketing, product, sales, and leadership, and you'll direct the outside partners who extend our team.This is a hands-on, high-ownership role for a designer who cares as much about systems as craft.WHAT YOU'LL OWNBrand & Identity Own and evolve the Element451 brand design system, and set the quality bar for everything external-facingBuild templates, tools, and AI skills that help teams across the company create on-brand work on their own Partner with our product team to create a visual product hierarchy that carries across all of our assetsWeb & DigitalOwn the design of our website, social channels, email, and other digital propertiesServe as the in-house design partner to our web development agency Design landing pages and paid creative for campaigns, gated content, and product launchesProduct Marketing & Sales EnablementPartner with product marketing to bring launches to life through product visuals, launch creative, and feature pagesTurn complex AI and product concepts into clear diagrams, product shots, and visual storiesOwn the visual design of our sales deck and sales collateralEvents Own the visual identity of Engage, our flagship conference, and the events under the Engage umbrellaDesign booth environments, print, and swag for industry conferencesVideo & Motion-Build and maintain a motion design system that keeps our brand consistent in every videoCreate motion graphics, animated product screens, and short-form social videoPartner with video production teams on graphics packages from concept through final cutWHAT YOU'LL BRINGRequired5 to 10 years of brand or marketing design experience, ideally in B2B SaaS or technologyA portfolio that shows range, craft, and systems thinkingExperience building brand systems and templates that scale across channels and teams Experience contributing to a rebrand or brand refreshAbility to turn complex technical ideas into clear visuals Hands-on motion design and short-form video editing skillsExperience working with developers or web agencies to ship polished pages. You don't need to code. Experience managing outside creative partnersComfort with AI-assisted design workflows, and good judgment about where AI helps and where it doesn'tAbility to manage multiple projects and competing priorities without lowering the barExcellent communication and collaboration skills with stakeholders at every levelNice to Have Higher education experienceExperience with HubSpot and common CMS platformsExperience with NotionLottie, Jitter, or Rive for lightweight animationFrame.io or similar video review toolsTOOLS YOU'LL USE Design: Figma, Adobe Illustrator, Photoshop, InDesign, and Canva Motion and video: After Effects and Premiere ProPresentations: PowerPoint and Google SlidesAI: design tools such as Claude, Adobe Firefly, or MidjourneyHOW WE MEASURE SUCCESS Element451 looks cohesive and premium at every touchpointTeams across the company create on-brand work on their own, using the systems you buildProduction moves faster as reusable systems replace one-off designOur AI story is easier to understand through clear visuals and motionYOUR PORTFOLIOWe care about how you think as much as what you make. Please include examples of:A brand or identity system you built or extended, and the thinking behind itB2B marketing work across web, campaigns, sales materials, and softwareComplex ideas made clear through diagrams, product visuals, or motionMotion graphics or short-form videoTemplates or guidelines that helped non-designers create on-brand work How a project moved from brief to delivery, and the results it drove where you can share themBENEFITS Medical, dental, and vision 401(k) with 4% employer match Flexible PTOHome office stipend