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Banking and Capital Markets Product Marketing Lead

Chainlink Labs
4 days ago
Full-time
On-site
United States
About ChainlinkChainlink is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance (DeFi). The Chainlink stack provides the essential data, interoperability, compliance, and privacy standards needed to power advanced blockchain use cases for institutional tokenized assets, lending, payments, stablecoins, and more. Since inventing decentralized oracle networks, Chainlink has enabled tens of trillions in transaction value and now secures the vast majority of DeFi.Many of the world’s largest financial services institutions have also adopted Chainlink’s standards and infrastructure, including Swift, Euroclear, Mastercard, Fidelity International, UBS, S&P Dow Jones Indices, FTSE Russell, WisdomTree, ANZ, and top protocols such as Aave, Lido, GMX and many others. Chainlink leverages a novel fee model where offchain and onchain revenue from enterprise adoption is converted to LINK tokens and stored in a strategic Chainlink Reserve. Learn more at chain.link.About The RoleThis role exists to strengthen and scale Chainlink’s product marketing efforts across Banking and Capital Markets by bringing deep industry expertise and B2B experience. It will drive integrated product marketing initiatives, own use case positioning, and support commercial initiatives globally. The role is critical to connecting holistic marketing efforts with sales and client engagement in highly regulated environments, ensuring durable relationships and business outcomes across institutional stakeholders. Your ImpactLead integrated product marketing initiatives and GTM strategies for Banking, Capital Markets, and Asset Management segments, driving engagement and pipeline with institutional buyersDevelop and execute product marketing plans and messaging tied to core business use cases, ensuring alignment with business prioritiesEstablish and grow relationships with institutional clients, partners, and internal sales teams to increase deal velocity and long-term valueOwn key product marketing programs such as industry surveys and research, delivering insights that inform positioning and thought leadership tied to core Chainlink use casesDrive high-velocity execution across campaigns and initiatives, ensuring rapid iteration and consistent delivery of business outcomesRequirementsOwned or led high impact global marketing B2B initiatives with a focus on selling to financial services and fintech brandsBackground in Banking, Capital Markets, Fintech, or Asset Management, with demonstrated ability to market to institutional buyersDemonstrated ability to build and execute product marketing plans and GTM strategies tied to major business objectivesExperience working within regulated industries, navigating compliance considerations in marketing executionAbility to think strategically, execute tactically, and be simultaneously nimble and thoughtfulBuilt and maintained strong partnerships with sales teams, enabling client engagement and pipeline developmentPreferred RequirementsExperience operating in a client-facing role internally or at a marketing agencyBackground in agency environments serving enterprise clients or challenger brandsProven ability to operate with urgency, delivering high-quality outputs in fast-paced environmentsManaged end-to-end marketing efforts across multiple channels, delivering key messages to specific marketsDemonstrated ability to influence stakeholders, push back when needed, and drive strategic directionExperience building client-facing materials, playbooks, or sales enablement assetsExposure to Web3 or blockchain-related marketing initiativesAll roles with Chainlink Labs are global and remote-based. Unless otherwise stated, we ask that you try to overlap some working hours with Eastern Standard Time (EST).We carefully review all applications and aim to provide a response to every candidate within two weeks after the job posting closes. The closing date is listed on the job advert, so we encourage you to take the time to thoughtfully prepare your application. We want to fully consider your experience and skills, and you will hear from us regarding the status of your application shortly after the closing date.Commitment to Equal OpportunityChainlink Labs is an equal opportunity employer. All qualified applicants will receive equal consideration for employment in compliance with applicable laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us via this form.Global Data Privacy Notice for Job Candidates and ApplicantsInformation collected and processed as part of your Chainlink Labs Careers profile, and any job applications you choose to submit, is subject to our Recruiting Privacy Policy. By submitting your application, you are agreeing to our use and processing of your data as required.