B2B Marketing Strategist (Orthodontic & Dental Marketing Agency)

This is a full-stack marketing role with a strong client-facing component. You will conduct audits, build strategies, run campaigns, and manage monthly client relationships — while also owning HubSpot end-to-end to drive and track performance. RESPONSIBILITIES Internal Brand Marketing (HIP & Neon Canvas) Own marketing strategy for both HIP and Neon Canvas across paid, organic, and content channelsOversee all active paid campaigns on Meta and Google — directing copy, creative, offers, budgets, and strategy in partnership with the internal paid media teamSupport the internal sales team with quality, qualified lead flow from campaign activityContinuously test, optimize, and improve campaign performance based on data Trade Shows & Events Own the trade show marketing strategy for both brands — from pre-show promotion and booth messaging to post-show follow-up campaignsDefine clear goals and success metrics for each event and hold the team accountable to themEnsure lead capture, HubSpot entry, and follow-up sequences are in place before every show Measure and report ROI for each trade show and use that data to inform future event investment decisions B2B Client Audits & Strategy Conduct comprehensive website, SEO, and marketing audits for prospective B2B clients in collaboration with the Practice Advisor — approximately 5 per monthTranslate audit findings into clear, prioritized marketing strategies with defined execution plansOwn the strategy deliverable — not just the discovery Account Management Serve as the primary client contact for a portfolio of 10 B2B accounts — owning the relationship from onboarding through retentionLead 5 monthly client calls per week, each requiring dedicated prep and thorough post-call follow-throughProactively identify upsell opportunities, warning signs, and areas where clients need more supportMaintain client trust through consistent communication and follow-through HubSpot & Data Analysis Serve as the internal HubSpot owner — responsible for the platform’s integrity, structure, and performance across all top-of-funnel and bottom-of-funnel activitiesBuild, manage, and optimize HubSpot automations and workflows that support lead nurturing, client onboarding, follow-up sequences, and retention — for both internal brands and client accountsOwn all HubSpot field definitions, data structures, and contact/company/deal properties to ensure clean, consistent, and actionable data across the platformDesign and maintain reporting dashboards that surface meaningful insights for internal campaigns, sales pipeline, client account health, and trade show ROI — not just activity metricsManage and audit lead capture forms, landing pages, and tracking to ensure every top-of-funnel source is properly attributed and flowing into the right pipelinesBuild and maintain deal pipelines and lifecycle stages that accurately reflect where prospects and clients are across the sales and retention processIdentify trends, opportunities, and wins across HubSpot data for both internal brands and client portfolios — and use those insights to inform campaign decisions and strategy conversationsEnsure HubSpot hygiene is maintained: regular list audits, deduplication, data integrity checks, and field standardization across all contacts and accounts KEY METRICS Lead quality and volume delivered to the internal sales team from paid campaignsCampaign ROAS across Meta and Google for both internal brandsTrade show ROI — leads captured, follow-up completion rate, and pipeline generated per eventClient retention and satisfaction across the B2B account portfolioAudit-to-strategy conversion: quality and clarity of deliverables for prospective clientsHubSpot reporting accuracy and timeliness across all accountsMonthly check-in completion rate and client-reported communication quality REQUIREMENTS 3–5+ years in a marketing role with direct responsibility for paid campaign performance and client-facing workProven experience running Meta and Google Ads campaigns that generated measurable, qualified leadsAbility to conduct and deliver professional website, SEO, and marketing audits for prospective clientsHubSpot proficiency: reporting, pipeline visibility, contact management, and data analysisPolished, professional communicator — comfortable leading client calls, presenting strategy, and managing difficult conversationsExperience managing multiple client accounts simultaneously Strong analytical mindset: you can look at data and know what it means and what to do nextSelf-directed and organized Nice to Have Experience in dental, orthodontic, or healthcare marketingAgency background with exposure to multi-client account managementFamiliarity with SEO tools Content strategy or copywriting experience that supports campaign and brand work ABOUT US HIP Creative is a leading marketing agency serving the orthodontic and dental industries. Alongside our sister brand Neon Canvas, we help healthcare practices grow through data-driven marketing strategies, proven systems, and a unique ROI guarantee model. BENEFITS 401(k) matchingDental InsuranceHealth InsuranceVision Insurance Life InsurancePTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days) SCHEDULE 8 am- 5 pm CSTMonday to Friday COMPENSATION $90,000 Base Salary + CommissionTotal OTE (On Target Earnings) $110,000+Full-time W2 position LOCATION Pensacola, FL, or Memphis, TN, is strongly preferredOpen to remote candidates with a willingness to travel to Pensacola, FL, and Memphis, TN, regularly