B2B Marketing Lead (HCP & Enterprise)

About Tiny HealthTiny Health is advancing lifelong health, from the first 1,000 days to the last, and addressing chronic disease through precision microbiome science. Founded in 2020 and built by microbiome scientists and physicians, our testing platform reveals whether your microbiome is trending toward resilience or imbalances using shotgun metagenomics, proprietary AI, and one of the world's largest longitudinal datasets. Trusted by families and health practitioners alike, our research-backed gut and vaginal tests are redefining the microbiome as a cornerstone of personalized health through every life stage. Learn more at tinyhealth.com and poweredbytiny.com.The OpportunityWe’re looking for a performance-driven, clinically fluent B2B HCP & Marketing Lead to help us scale our partnerships and HCP channels. This is a high-impact, cross-functional role for someone who thrives at the intersection of scientific storytelling, practitioner acquisition, partner marketing / sales enablement, lifecycle marketing and strategic B2B growth.You’ll own the marketing strategy for our HCP (healthcare practitioner) and enterprise channels, educating practitioners, functional medicine networks, wellness brands and longevity clinics on our microbiome testing platform, and leveraging both paid and organic channels to drive qualified leads to our B2B funnel, ensuring optimal conversions. What You’ll DoB2B & HCP Go-to-MarketDesign and execute lifecycle marketing campaigns for healthcare providers (HCPs), clinics, and enterprise prospects, across email, webinars, social, website, blog and paid mediaOwn the go-to-market strategy for new B2B products or enterprise offerings (e.g., new metric/marker or product launches, API suite, Tiny Academy, Tiny certification process, education profile)Develop funnel strategies from awareness through onboarding, focusing on activation and retention of HCPs and strategic partnersOptimize our HCP-DTC flywheel to drive downstream patient testing and grow referral-based revenueScientific Content & Clinical EducationTranslate complex gut and vaginal microbiome science and clinical research into compelling B2B messaging, webinars, white papers, and sales collateralCollaborate closely with science, clinical, and partnerships teams to build educational campaigns that support partner successBuild a clinical studies marketing toolkit (one-pager, slide, FAQ, and email copy) that clearly communicates opportunities, study pathways, and how partners can work with Tiny HealthCo-lead thought leadership, newsletter, and content efforts for the HCP community (functional MDs, NDs, nutritionists, integrative practices, concierge medicine) and enterprise clients (health assessment companies, wearables, hormone health companies, wellness brands)Growth & Performance MarketingRun targeted B2B campaigns on platforms like Meta, LinkedIn, Google and via email using tools like Klaviyo or SendGridWork with data & analytics to track campaign performance, attribution, and conversion, optimizing to cost-per-lead and LTVCollaborate with sales, partnerships, and operations teams to nurture pipeline and ensure alignment on lead qualityCross-functional CollaborationWork with our partnerships team on go-to-market and co-branded campaignsPartner across clinical, D2C marketing, operations, product, and science to ensure brand consistency, product roadmap alignment, and accuracy of scientific translation on clinical marketing collateralManage agency or contractor relationships as needed to support design, copy, or campaign executionQualificationsRequiredHave 4+ years in B2B marketing, preferably in healthtech, lab testing, clinical diagnostics, or wellnessHave worked closely with or marketed to functional medicine, integrative MDs, NDs, or longevity clinicsAre skilled in scientific communication and can distill complex topics (e.g. gut microbiome, AI insights, metabolomics) into digestible, compelling narratives for healthcare professionalsUnderstand the B2B2C dynamic—and know how to leverage HCPs to grow patient volumeAre comfortable managing campaigns across email, paid media, content, and lifecycle marketingHave a solid marketing analytics mindset and know how to interpret funnel metrics, test hypotheses, and optimize for ROIAre a strong writer, clear communicator, and thoughtful collaboratorPreferredRegistered Dietitian or clinical background in nutrition, functional medicine, or microbiomeExperience with CRMs like Zoho or HubSpot, Klaviyo, Sendgrid, Webflow, Google Analytics, and Ad Platforms (Meta, Google, Linkedin)Experience working in a past faced Series A–B stage startup with limited resources and high expectationsFamiliarity with Fullscript, Rupa Health, Evexia or other HCP marketplace platformsPrevious experience in a fast-paced startup environmentWork experience in DTC health/wellness companiesExperience working remotely, with proficiency in SlackSelf-directed, proactive, and comfortable with ambiguityHow we workRemote-First Company: our working hours follow a 2 hour window from 9 am - 6 pm CSTDriven by an ambitious mission: we're reinventing how we should think about wellness from the first 1,000 days to the lastShape what we build, not just how we build it: we prioritize experimentation with taking ownership, and moving fastNo hidden agendas: we operate with full transparency because when everyone's working from the same honest picture, you spend less time on politics and more time on impactHigh standards, human culture: we hold ourselves to a high bar and do it alongside a team who can laugh at themselves and make the hard days genuinely enjoyableOur ValuesLearn fast, be better (root cause analysis)What that looks like: When a stakeholder gives constructive criticism to a test result, instead of just apologizing and moving on, you dig into why it happened and update the process so the feedback is not received again.Be relentlessly resourceful (be scrappy)What that looks like: When a customer asks a question about our science, you you spend time digging through our docs and filtering through Slack for previous replies before pinging the team. You also know not to burn a whole day stuck, so you ask for help with a clear summary of what you've already tried.Think like an owner (ownership)What that looks like: When you notice customer engagement is dropping, you don't shrug it off as another team's problem - you flag it, dig into the numbers, and bring a fix, because you're hungry to see the whole company win, not just your own tasks hit their targets.Act with honesty and empathy (radical candor)What that looks like: When a colleague shares an idea that carries real risk, challenge in the moment and do it with kindness - don’t vent about it afterward in a side conversation.Delight people by anticipating their needs (create raving experiences)What that looks like: You put yourselves in the shoes of the customer or collaborator before presenting an idea, process, or proposal. Think ahead about what their pain and gain points are, and curate your communication to address their needs.