AVP Marketing Operations

JOB SUMMARY The AVP, Marketing Operations is responsible for building and leading the operational foundation that enables scalable, high-performing commercial marketing execution across the organization. Operating as an internal marketing operations and creative services function, this role owns the intake, prioritization, workflow management, creative development operations, campaign coordination, and execution frameworks that support Growth Marketing, Product Marketing, Corporate Affairs & Communications, and key business stakeholders. This leader will establish the systems, governance, and operating model required to transform marketing execution into a coordinated, measurable, and scalable function. The AVP serves as the central operational partner across marketing, ensuring teams are aligned, work is prioritized appropriately, and campaigns are executed efficiently and effectively. This role also oversees the organization’s creative services capability through a team of Art Directors and manages external agency strategy and utilization to ensure the right resources, workflows, and partners are in place to support business priorities. Success in this role is measured by operational efficiency, execution quality, campaign readiness, stakeholder alignment, speed-to-market, and contribution to commercial outcomes. KEY RESPONSIBILITIES Centralized Marketing Delivery & Orchestration Model Build and operationalize a centralized marketing delivery and orchestration model across all Marketing functions Establish clear workflows from intake → campaign brief → creative development → structured handoff to channel execution Act as the central point of coordination across Marketing to ensure alignment, sequencing, and integration of campaign efforts across channels Standardize how marketing work is planned, developed, and executed across the organization Ensure all work is prioritized and aligned to revenue-driving objectives Marketing Intake, Prioritization & Workflow Governance Design and implement a structured marketing intake system to replace fragmented and ad hoc processes  Define required inputs for all requests (objective, audience, KPIs, messaging, channels, timeline)  Establish and enforce clear prioritization criteria, with emphasis on revenue-driving initiatives  Implement a tiered support model:  Tier 1: Revenue-driving campaigns (high-touch support)  Tier 2: Lower-priority work (self-service or templated support)  Establish governance to ensure all marketing workflows through defined intake and prioritization processes  Create visibility into all active and planned work across Marketing  Reduce inefficiencies, rework, and unclear ownership  Creative Development Leadership Lead and develop a team of Art Directors responsible for campaign concepting and creative development, ensuring alignment to campaign objectives and business outcomes  Ensure all campaigns are supported by strong, cohesive creative aligned to brand and business objectives  Establish clear creative review and approval processes  Elevate the quality, consistency, and effectiveness of marketing assets  Integrated Campaign Planning & Briefing Develop and enforce standardized campaign briefs and kickoff processes  Ensure all campaigns are clearly tied to business objectives, including pipeline and revenue goals  Partner with marketing leaders to define campaign approach, messaging, and execution strategy  Advise stakeholders on what “good looks like” in campaign structure, briefing, and execution approach to improve effectiveness  Cross-Functional Execution & Channel Enablement Partner with Growth Marketing, Product Marketing, and Communications teams to ensure seamless execution  Ensure clear handoffs of assets, messaging, and timelines to channel owners for activation  Align with Growth Marketing on campaign execution through marketing technology platforms (e.g., Demandbase, Mutiny)  Reduce friction and misalignment across teams to improve execution outcomes  Self-Service & Scalable Delivery Model Develop templates, toolkits, and playbooks to enable self-service execution for repeatable work  Reduce dependency on centralized teams for lower-complexity requests  Maintain governance to ensure brand consistency and quality standards  Agency & External Partner Strategy Design and implement an agency model to support overflow and specialized needs  Define when and how to leverage external partners across creative, production, and digital execution  Establish processes for briefing, managing, and evaluating agency performance  Ensure cost-effective and scalable delivery of marketing initiatives  Performance & Operational Excellence Establish and track key performance metrics, including:  Campaign delivery speed (intake to launch)  On-time delivery and SLA adherence  Quality and rework rates  Stakeholder satisfaction  Partner with Growth and Product Marketing to improve campaign performance through disciplined planning, briefing, and execution  Identify bottlenecks and drive continuous improvement  Create transparency into marketing operations performance and outcomes  Other Perform other duties as assigned to support team and organizational objectives. Comply with all company policies, procedures, and applicable regulatory requirements. QUALIFICATIONS Required Bachelor’s degree in Marketing, Business Administration, Communications, or related field 12+ years of experience in marketing operations, campaign operations, agency operations, or related field Proven experience building and scaling marketing operations functions and execution frameworks Strong experience managing integrated campaign operations and cross-functional workflows Experience leading creative operations or internal agency-style teams preferred Experience evaluating and managing agency/vendor ecosystems Strong operational and process design background in fast-paced, growth-oriented organizations Equivalent combination of education and experience may be considered. Preferred: MBA or advanced degree preferred Healthcare, biotech, diagnostics, or regulated industry experience preferred COMPETENCIES Operational Leadership: Builds scalable systems and execution models  Integrated Campaign Operations: Connects strategy, creative, and execution across channels  Workflow & Process Optimization: Improves efficiency, coordination, and scalability  Creative Operations Management: Enables high-quality creative execution at scale  Cross-Functional Influence: Aligns stakeholders and drives accountability Performance Orientation: Uses operational metrics to improve execution and business impact PHYSICAL DEMANDS AND WORK ENVIRONMENT Location: Remote Frequently required to sit at a desk for extended periods. Frequently required to utilize hand and finger dexterity to operate equipment, use a keyboard, etc. Travel Requirements: Occasional travel, 15% EEO STATEMENT Baylor Genetics is proud to be an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome and encourage applicants from all backgrounds to apply. We do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, pregnancy, childbirth, or any other status protected by applicable federal, state, or local law. If you need an accommodation during the application process, please contact our Human Resources team.