Associate Product Marketing Manager

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team! Key Responsibilities Messaging & Positioning: Support the development and maintenance of product messaging, positioning statements, and proof points Update and refine existing messaging frameworks, one-pagers, and battlecards with guidance Ensure messaging is accurate, customer-focused, and aligned to brand standards GTM & Launches: Assist in executing go-to-market activities for product launches and updates Translate product briefs into draft messaging and launch deliverables under direction Coordinate timelines, inputs, and reviews across cross-functional partners Sales Enablement: Create and update sales enablement assets such as pitch decks, one-pagers, competitive summaries, and customer stories Help maintain an organized, accessible enablement library Incorporate feedback from Sales and Customer Success to improve usability and clarity Product Knowledge & Market Learning: Build foundational product knowledge by partnering with Product and Engineering Support internal knowledge sharing through documentation, FAQs, and release summaries Shadow Sales and Customer Success calls to understand customer workflows, objections, and use cases Competitive & Market Insights: Gather and organize competitive intelligence and market inputs Maintain trackers and summaries that support PMM analysis and decision-making Assist with win/loss analysis and customer research initiatives Collaboration & Communication: Collaborate effectively with Product, Sales, Marketing, and Customer Success on defined initiatives Communicate progress, risks, and learnings clearly and proactively Participate in team meetings and internal forums to share updates and insights Use of AI & Operational Efficiency: Use AI tools (e.g., ChatGPT) to support research, drafting, and synthesis Validate outputs for accuracy and relevance before sharing Learn and apply best practices for efficient, responsible AI use Qualifications & Experience Requirements BA/BS In Marketing, Business, Communications, or related field 2–5 years of experience in product marketing or related role (e.g. marketing, enablement, content, solutions marketing) Experience using AI tools to automate tasks and reduce workload (ChatGPT, Claude, etc.) Storytelling superpower: you translate technicals into crisp, customer outcomes for executive and practitioner audiences Demonstrated ownership of messaging & positioning, GTM launches (support role), and sales enablement collateral in a B2B environment (SaaS or data/tech preferred) Product mastery mindset: hands-on with the product; you validate claims yourself and can demo a problem-solution narrative end-to-end Discovery bias: you proactively talk to the right people (customers, prospects, PMs, AEs/SEs, CS) to understand market, ICPs, personas, use cases, and objections—and you turn those inputs into decisions Strong collaboration muscle: proven success working with senior leaders and cross-functional peers; comfortable giving and receiving feedback Practical research chops: customer interviews, win/loss analysis, light quant synthesis Excellent writing and presentation skills; confident trainer and facilitator Personal Success Characteristics Excited to learn how products go to market, how messaging is built, and how sales teams are enabled Motivated by coaching, guidance, and taking on increasing scope and ownership over time Curious about products, customers, and the competitive landscape Energized by cross-functional collaboration with Product Marketing, Product Management, Sales, Customer Success, and Marketing partners Resonate Attributes At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities: Proactive Problem-Solving: You spot challenges early and take initiative to solve them. Ownership: You take initiative, follow through, and hold yourself accountable. Collaboration: You value working with others and building strong, respectful relationships. Adaptability: You stay steady through change and adjust when needed. Growth Mindset: You’re open to learning, feedback, and trying new things. Customer Focus: You keep the end user in mind and aim for impact. Clear Communication: You express ideas simply and listen to understand. Integrity & Empathy: You act with honesty and consider the people around you. Strategic Thinking: You focus on what matters most and work with purpose. Drive: You show up motivated and ready to move things forward. Readiness: You bring the skills to contribute meaningfully from day one. These attributes are the foundation of how we work and grow together!  Benefits Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we’re committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you’ll have a clear understanding of the support and resources available to you as part of the Resonate team. Location At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed. Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C.  Our EEO Statement: Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws. Find out more about our story at www.resonate.com.