Associate Marketing Manager (Remote) US

We believe in the power and joy of learningAt Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. This position aligns closely with ed2go, part of Cengage, which is an industry leader in affordable online learning for adults.What you'll do here:Develop and implement marketing plans that align with Cengage's goalsCollaborate with cross-functional teams to deliver results through alignmentAnalyze market trends and determine strategic opportunitiesImplement and manage innovative marketing strategiesSupport internal and external communications through technologyProvide effective support to the marketing team to help achieve objectivesSkills you will need here:BS or BA in Marketing, Communications, Business, or a related fieldAbility to effectively manage multiple prioritiesProficiency in market analysis and strategy developmentSelf-motivated with a strong focus on responsivenessHighly organized with attention to detailOutstanding written, verbal, and presentation skillsPositive, collaborative approach with strong interpersonal skillsPassion for digital education and positive customer outcomesExperience with B2B and B2C marketingAbility to lead cross-functional or group projectsExperience optimizing and automating marketing processes and campaignsPreferred Skills and Experience:Multiple years of experience in marketing rolesPractical experience with eCommerce and online customer acquisition strategiesProficiency with Salesforce Pardot, Amplitude, Google Analytics, and WordPressProficiency with Adobe Creative Suite and email service platformsProficiency in Microsoft Office SuiteKnowledge of government education fundingExperience delivering campaigns across a variety of marketing channelsExperience using AI tools to support marketing and other professional functionsChannel marketing experienceProduct marketing experienceCengage is committed to working with broad talent pools to attract and hire strong and highly qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com.About CengageCengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.CompensationAt Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.In this position,  you will be eligible to participate in the company’s discretionary incentive bonus program.  This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.  5% Annual: Individual Target $52,000.00 - $83,200.00 USD