Associate Director - Brand Marketing

The Company Behind the ProductsEvery business talks about “better customer conversations.” SaaS Labs builds products that actually make them happen. From JustCall to CallPage to ServiceAgent.ai, we help thousands of businesses communicate better.Here's where we are: With 300+ people across India, the US, and beyond, we’re at an inflection point as AI reshapes business communication.What it's like to work here? Total ownership. We’re a team that moves with purpose, builds with ambition, and loves seeing our work make real impact.And, if you're already nodding along, let's start the conversation.The Flagship ProductWith JustCall we’re leading the innovation on how sales and service teams connect with their customers— using AI — across calls, texts, emails, WhatsApp, and whatever comes next!It’s a multichannel communication system that helps 7000+ of our customers serve theirs better- with 24/7 AI Agents, on-point integrations, and other forward-looking features.About the RoleWe’re looking for an Associate Director – Brand Marketing to own and elevate our brand end-to-end. This is a high-impact role for someone who thinks beyond campaigns and wants to shape how a company is perceived in the market.You will be responsible for building a distinct, memorable brand one that stands out, drives preference, and supports revenue growth. This role sits at the intersection of strategy, storytelling, and execution, and will partner closely with leadership, Product Marketing, and Growth.This role is based in the US (remote), and the base salary range for the role is 160-190k USD.What You’ll DoDefine and drive a clear, differentiated brand strategy and narrativeOwn the end-to-end brand experience across all touchpointsLead high-impact, integrated campaigns that drive awareness and considerationBuild and scale a content engine that positions us as a thought leaderTranslate complex product and market insights into simple, compelling storiesPartner with Product Marketing and Growth to ensure strong GTM alignmentRaise the bar on creative quality and brand consistencyLeverage insights and data to continuously refine positioning and messagingManage agencies and external partners to deliver best-in-class executionAct as a strategic voice of the customer and market internallyWhat We’re Looking For8–10 years of experience in Brand Marketing / Content / CommunicationsProven track record of building and scaling strong brands in B2B SaaS or techExceptional storytelling ability able to craft narratives that drive engagement and actionExperience leading high-impact brand campaigns and content strategiesStrong strategic thinking combined with hands-on execution abilityHigh ownership mindset with the ability to operate in fast-paced, ambiguous environmentsExcellent cross-functional collaboration and stakeholder management skillsWhat Sets You ApartYou think in terms of category creation, not just campaignsYou care deeply about craft, messaging, and brand differentiationYou’ve built or significantly evolved a brand in a high-growth environmentYou balance creativity with data-driven decision makingBecause Life’s Too Short For Boring JobsTake time off when you need it. We trust you to manage your energy and schedule responsibly.We don’t track hours, just impact. Work when you’re most productive, as long as you show up for your team.Competitive pay that reflects your skills, experience, and the value you bring.Once a year, we also trade Zoom calls for real hugs and high-fives, gathering somewhere nice and sunny to connect, recharge, and celebrate.Comprehensive physical and mental health coverage for you, your partner, and your family, because care shouldn’t come with fine print.SaaS Labs takes pride in being an equal opportunity employer. We believe diverse teams build better products, which is why we're committed to taking hiring or any employment decision regardless of race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity, sexual orientation, or any other characteristic.Curious about what we're building? Follow us on LinkedIn to be the first to know!