Assistant Director, Digital Marketing

This role is being supported by Future-Able, an external recruiting partner supporting the search and candidate process. Please apply via the link provided. Candidates selected to move forward will be asked to complete a formal UNICEF USA application prior to interviews.How to apply: Please submit your application toOrganization Overview   UNICEF USA (“UUSA” or “We”) relentlessly pursues a more equitable world for every child, upholding the rights of all children and empowering every child, everywhere. We also support the fundamental belief that children should have a voice and role in shaping their futures and the futures of their communities.Over eight decades, the United Nations Children’s Fund (UNICEF) has built an unprecedented global support system for the world’s children, and has boldly taken on the biggest, seemingly impossible challenges facing children. UNICEF relentlessly works day in and day out to deliver the essentials that give every child an equitable chance in life: health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more. UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world’s most vulnerable children. We know that sustainable change is attainable, but it can’t be achieved alone. It takes a committed team – individuals, governments, corporations, volunteers and staff – who demonstrate a relentless commitment to working tirelessly, day in and day out in some of the toughest, hardest to reach places. Big problems need big solutions, and we harness our collective, global voice and energy to do more good, in more places for children.  We will never stop supporting UNICEF to develop smarter, more cost-effective solutions; scaling up proven, data-driven programs; and harnessing new technologies to create measurable change for children. UUSA is organized under the laws of New York State as a not-for-profit corporation. As such, UUSA is a tax-exempt organization as defined under Section 501C(3) of the Internal Revenue Code and is governed by an independent, non-salaried Board of Directors. Position: Assistant Director, Digital MarketingLocation: Nationwide/RemoteSalary: The estimated salary range for this role is $81,850 - 106,400. This represents UUSA's good faith and reasonable estimate of the range of possible compensation at the time of posting. Actual pay will vary based on various factors, including but not limited to organizational budgets, qualifications, experience, specialized skills, and training. Position Description The Assistant Director, Digital Marketing, will work alongside the Direct Response performance marketing team and across Marketing & Communications’ Center of Excellence, Content, and Brand teams. The Assistant Director facilitates the strategic implementation of integrated, data-driven digital fundraising and performance marketing initiatives to support acquisition, conversion, and retention across the full funnel. This role serves as a key connector between the Direct Response, Marketing & Communications, and external agency teams, ensuring seamless collaboration and alignment across brand and performance efforts. With a focus on optimizing digital channels—including email, paid media, and paid social —the Assistant Director oversees campaign planning, performance tracking, and conversion rate optimization to maximize revenue and audience growth. This position also plays a central role in advancing the organization’s digital transformation, advising on innovation, analytics, and donor journeys. A strategic thinker and collaborative leader, the Associate Director champions a supporter-centric approach, helping move donors up the giving pyramid while advancing the organization’s mission and fundraising impact.This position will report to the Managing Director, Integrated Monthly Giving. Position Responsibilities:  Full Funnel Strategy (35%) Partner across Direct Response and Marketing & Communications to build and maintain partnerships that support full funnel integration across lead generation, conversion, and retention.Contribute to campaign strategies and tactics to achieve shared KPIs across brand and performance, while also ensuring two-way visibility into initiatives by seeking and providing input on efforts that impact supporter engagement, donor growth and journeys across the funnel.Lead content and creative strategy implementation for digital fundraising efforts, collaborating with Marketing & Communications to map and enhance full funnel supporter journey, ensuring messaging and content across brand and performance are cohesive and mutually reinforcing. Advise and partner with Philanthropy Insight, Technology and the COE’s RAD team on business needs and priorities for performance dashboard and data structure to ensure accurate and actionable insights, and alignment with the organization’s data governance standards. Lead performance marketing website conversion rate optimization efforts in close partnership with Marketing & Communications and agency partner, applying user behavior insights and A/B testing to improve supporter flow and digital conversion while maintaining brand alignment.    Digital and Direct Marketing (50%) Partner across Direct Response and Brand teams to develop quarterly data-driven strategic digital media plan allocation, objectives, CTAs, audience targeting, etc. for one-time and monthly fundraising programs to maximize audience growth and revenue in support of organizational strategies. Develop performance briefs in partnership with Marketing & Communications and agency of record.Facilitate planning of cross-channel digital fundraising campaigns across email, paid social, paid search, and Display. Develop and maintain campaign tracker and quarterly planning sessions and weekly syncs to ensure alignment and collaboration across internal and external partners. In partnership with Marketing & Communications, lead as performance marketing’s focal point with the digital Agency of Record, overseeing day-to-day campaign planning, execution, optimization and performance tracking - ensure delivery is on brief, on time and on budget.  Help establish digital emergency activation protocols and lead real-time cross-channel activations with a full funnel lens to accelerate speed to market and drive unrestricted revenue growth. Oversee Community Fundraising strategy and operations, advising Philanthropy teams on peer-to-peer fundraising best practices, while collaborating cross-functionally to explore and optimize additional programs within the passive donation stream to generate leads and expand supporter engagement   Innovation and Leadership (15%) Serve as subject matter expert for other teams across the organization on digital fundraising best practices and full funnel strategies, while liaising with other Philanthropy teams in increasing donor lifetime value and advancing Direct Response donors up the giving pyramid. Partner with Philanthropy Insight on an integrated Philanthropy Data model including budget planning and revenue forecasting, collaborating on dashboard design and ad-hoc analysis needs, and learning and leveraging new tools and resources – including our digital donation platform – to support Direct Response goals and decision-making. Proactively identify and test innovative opportunities for Direct Response programs (e.g., establishing testing roadmap, lead generation efforts, streaming, AI and personalization) to drive audience expansion and donor acquisition, enhance retention, improve efficiency and accelerate organizational digital transformation. Build and maintain strong relationships with UNICEF teams and media platform partners to stay connected to emerging resources, strategic priorities, and collaboration opportunities. Champion Philanthropy Division values by prioritizing impact for children, while providing clear expectations and feedback through effective communication.Other duties as assigned. Qualifications: Education:  Bachelor's degree and 6 years of relevant experience or equivalent required, Master’s preferredKnowledge of performance marketing, specifically channel-based strategies and tactics to maximize revenue results with various audience personas Knowledge of full-funnel strategy development donor journeys, lead generation, and the intersection of brand and performance marketingAnalytical, enterprise-level thinking skills to understand the organization’s strategies and objectives and translate them to tacticsFamiliarilty with CRMs, ad platforms, FundraiseUp, Salesforce Marketing Cloud, Asana and JIRA, and business intelligence platforms such as PowerBI preferredCommitment to UNICEF USA’s mission and values How to apply: Please submit your application toDon’t meet every single requirement? That’s okay. UNICEF USA values diverse experiences and we’re always looking for people who will add to our culture and further our mission. If you are excited about this role and unsure about whether your past experience aligns with the job description, we encourage you to apply anyway. Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship.Due to the high volume of applications received, only those selected for an interview will be contacted. UNICEF USA is proud to be an Equal Opportunity EmployerWe do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. UUSA is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at peopleandculture@unicefusa.org.