AIBC & AGS Paid Media Specialist

About the Role

We are seeking a results-driven Paid Media Specialist to manage and optimize paid advertising campaigns for two of our flagship brands: the AI & Blockchain Conference (AIBC) and the Affiliate Grand Slam (AGS). This role requires a strategic digital marketer who can drive registrations, brand awareness, and engagement across both B2B event properties through data-driven paid media campaigns.

Key Responsibilities

Campaign Strategy & Execution

• Develop and execute comprehensive paid media strategies across Google Ads, LinkedIn, Meta (Facebook/Instagram), Twitter/X, and other relevant platforms for both AIBC and AGS events


• Create campaign structures aligned with event timelines, targeting early-bird registrations, speaker announcements, and last-minute conversions


• Manage monthly and event-specific budgets efficiently, ensuring optimal ROI across both brands

Audience Targeting & Segmentation

• Build and refine audience segments for tech innovators, fintech, blockchain professionals, AI enthusiasts (AIBC) and affiliate marketers, iGaming professionals, performance marketers (AGS)


• Develop lookalike audiences and custom segments based on past attendee data and industry behaviors


• Implement account-based marketing tactics for high-value enterprise targets

Performance Optimization

• Monitor campaign performance daily, making real-time optimizations to improve CTR, conversion rates, and cost-per-acquisition


• Conduct A/B testing on ad creative, copy, landing pages, and audience segments


• Analyze campaign data to identify trends, insights, and opportunities for improvement


• Provide weekly and monthly performance reports with actionable recommendations

Creative Collaboration

• Work closely with the creative team to develop compelling ad assets that resonate with target audiences in both the tech/blockchain and affiliate marketing sectors


• Brief designers on platform specifications, best practices, and campaign objectives


• Ensure brand consistency across all paid media touchpoints

Landing Page & Conversion Optimization

• Collaborate with web developers to optimise landing pages for conversion


• Implement tracking pixels, UTM parameters, and conversion tracking across all campaigns


• Conduct heat mapping and user behavior analysis to improve user experience

Budget Management

• Allocate budgets strategically across channels, campaigns, and both brands based on performance data


• Forecast campaign spend and expected outcomes for stakeholder reporting


• Identify opportunities to scale successful campaigns while maintaining efficiency

Industry Knowledge & Innovation

• Stay current with paid media platform updates, algorithm changes, and industry best practices


• Research competitor strategies and emerging trends in both the tech/blockchain and affiliate marketing spaces


• Test new platforms, ad formats, and targeting strategies to maintain competitive advantage 

Required Qualifications

Experience

• 3-5 years of hands-on experience managing paid media campaigns, preferably in B2B/B2C events, SaaS, or technology sectors


• Proven track record of driving event registrations or lead generation through paid channels


• Experience managing monthly budgets of $100K+ across multiple platforms


• Department: Marketing


• Location: Remote or Global Offices


• Employment Type: Full-time

Technical Skills

• Expert-level proficiency in Google Ads (Search, Display, YouTube) and Google Analytics (GA4)


• Advanced knowledge of LinkedIn Campaign Manager for B2B targeting


• Strong experience with Meta Ads Manager (Facebook/Instagram)


• Familiarity with Twitter Ads, programmatic platforms, and retargeting strategies


• Proficiency with tracking and analytics tools (Google Tag Manager, conversion tracking, attribution modeling)


• Experience with A/B testing platforms and optimization tools

Analytical Skills

• Strong analytical mindset with ability to interpret data and translate insights into action


• Proficiency in Excel/Google Sheets for reporting and data analysis


• Experience with data visualization tools (Looker Studio, Tableau, or similar)