AI-First Marketing Leader – FOUR (Remote)

Progressive Leasing is a leading provider of in-store and e-commerce lease-to-own solutions. With more than 20 years in FinTech, we’ve grown from start-up to industry leader by innovating, simplifying, and valuing people. We are a subsidiary of PROG Holdings (NYSE: PRG), a FinTech holding company with three business segments: Progressive Leasing, Purchasing Power (a leading employee purchase program for consumer products and services using payroll deduction), and Four, a Buy Now Pay Later (BNPL) platform. About Four TechnologiesFour Technologies is a rapidly growing financial technology company founded in 2018, offering Buy Now, Pay Later (BNPL) solutions. Our platform enables shoppers to split purchases into four interest‑free installments while helping retailers drive higher conversion, larger average order values, and stronger revenue growth. Learn more at paywithfour.com.About the RoleWe are looking for a Marketing Engineer to own and operate Four’s marketing function end‑to‑end, including paid acquisition, organic growth, brand, and content. This role is powered by AI agents and automation and is designed for someone who thrives on leverage, experimentation, and ownership.You will start as the marketing team, building AI‑driven workflows that produce the output of a much larger organization. As you demonstrate what is possible and push the limits of AI‑first marketing, the team will grow around you—but only after you have maximized the leverage that modern automation makes possible.This is not a traditional marketing role. You will not rely on outside agencies or third‑party vendors. You will own strategy, systems, execution, creative, campaigns, and measurement yourself. At Four, we believe the future of marketing belongs to people who can think like strategists, create like artists, and build like engineers.This is a fully remote role with Eastern U.S. time zone alignment required. Miami‑based is a plus but not required. Periodic travel to Miami, FL and Draper, UT is expected for planning and key events.What You’ll DoMarketing Strategy & GrowthOwn Four’s marketing strategy across acquisition, retention, brand, and revenue growthDefine target audiences, customer segments, and lifecycle journeys using behavioral and performance dataSet and manage marketing budgets, forecasting spend against acquisition targets and ROAS goalsDevelop and maintain a marketing roadmap aligned with company prioritiesPartner with cross‑functional leaders to translate business objectives into measurable marketing initiativesOwn Four’s presence in AI‑powered discovery so that when consumers ask LLMs about BNPL options, Four is the first and best answerPaid Acquisition & Performance MarketingPlan, execute, and optimize paid campaigns across Meta, Google, TikTok, Apple Search Ads, and emerging channelsBuild and manage AI‑driven workflows for bidding, targeting, and creative optimizationOwn attribution modeling and marketing analytics to understand performance driversMonitor and improve key metrics including CAC, ROAS, conversion rates, and funnel efficiencyTest new channels and tactics aggressively, scaling what works and cutting what does notContent, Creative & BrandCreate compelling content across social, video, email, landing pages, app store assets, and moreBuild and maintain Four’s brand voice and visual identity across all touchpointsDesign content strategies that enable rapid learning, iteration, and sustained relevanceManage social media presence with a focus on engagement and community buildingProduce content that resonates with shoppers seeking a smarter, more transparent way to payAI‑Powered Marketing OperationsArchitect AI agent workflows that automate content creation, campaign management, audience segmentation, reporting, and competitive intelligenceUse and extend Four’s internal AI operating system to capture marketing knowledge and performance insightsBuild dashboards and automated reporting for real‑time visibility into resultsEvaluate and adopt emerging AI marketing tools and platformsDocument workflows and learnings so the marketing system compounds over timeCompliance & Regulatory PartnershipPartner closely with Compliance and Legal to ensure all marketing activities meet regulatory requirementsUnderstand the regulatory landscape for BNPL and consumer financial productsEmbed compliance review directly into marketing workflowsMaintain auditable records of marketing approvals and reviewsWhat You’ll BringExperience & Technical Skills4+ years of experience in marketing with ownership of both paid and organic strategiesProven success operating as a full‑stack marketer in a lean or early‑stage environmentStrong ability to source, analyze, and act on data independentlyHands‑on experience with Meta Ads Manager, Google Ads, and TikTok AdsDemonstrated strength in creative development with a portfolio of written or visual workAdvanced use of AI tools for content creation, automation, and analysisComfort working with modern technology tools such as Git, Jira, and SlackExperience in fintech, financial services, or regulated industries strongly preferredLeadership & Working StyleResults‑oriented mindset with a drive to outperform targetsEqual comfort with creative thinking and analytical rigorSelf‑directed, resourceful, and comfortable owning outcomes end‑to‑endStrong written and verbal communication skillsExcellent project management and prioritization skillsHigh integrity and attention to detail, especially in regulated environmentsCurious, experimental, and continuously improvement‑orientedCommitment & AvailabilityEastern time zone alignment requiredComfortable operating in a fast‑paced, high‑growth environmentWillingness to travel periodically for planning and team collaborationWe OfferCompetitive compensationOpportunity for leadership growthMedical, dental, vision, and life insurancePaid parental leaveCompany‑matched 401(k)Paid time off, holidays, and volunteer hoursEmployee resource groupsEmployee stock purchase programTuition reimbursementCharitable gift matchingRequired job equipment and servicesProgressive Leasing welcomes and encourages diversity in the workplace. We do not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Progressive Leasing does business.