Agency Marketing Professionals: Cross-Channel Media Planning Interview

What We're ResearchingWe are running a paid study on how advertising agencies handle media planning and allocate budgets across multiple channels. This research helps us understand the tools and strategies used to optimize client campaign performance. Your insights will inform how media buying workflows can be improved for better overall efficiency.How It WorksYou will join a remote video interview to walk us through your typical media planning process. We will ask you to describe how you evaluate different advertising channels and make budget allocation decisions for your campaigns. You may be asked to screen-share some of the software or dashboards you use for tracking media buys. The conversation will flow organically as we dive deep into your day-to-day campaign management strategies.Who This Is ForWe are looking for marketing professionals currently working at advertising or media agencies. We welcome media planners, media buyers, digital marketing managers, and account directors who actively manage ad spend. If you have hands-on experience allocating budgets across various advertising platforms, this study is a great fit for you.What You'll DoWalk us through your typical cross-channel media planning processDescribe how you allocate and adjust advertising budgets for client campaignsExplain the criteria you use to evaluate different media channelsDiscuss the primary tools you use for media buying and trackingWho Should ApplyCurrently employed at a marketing, advertising, or media agencyHands-on experience with media planning and buyingDirect involvement in advertising budget allocationComfortable discussing campaign strategy in a remote video settingCompensation$150 one-time Ready to participate?Start your paid interview now About TeracTerac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets. Learn more at terac.com or on YouTube at @jointerac.