Account-Based Marketing Lead

Why You’ll Love Working Here At SimuTech Group, we are driving innovation and changing the world through the power of engineering simulation. Our growing team of energetic, tech‑savvy professionals work hard every day to inspire our clients to push the boundaries of innovation and deliver transformational products. If you are motivated and driven by a culture where top‑notch work ethic and passion are rewarded, then a career with SimuTech Group may be for you. As the Account-Based Marketing Lead, you will operate at the intersection of marketing strategy, sales alignment, and analytics—playing a critical role in accelerating pipeline growth and deepening engagement within SimuTech Group’s highest‑value accounts.  The Benefits of Being Part of Our Team Unmatched Health Coverage: Zero‑cost in‑network medical care with no premiums, deductibles, or copays for you and your familyComplete Dental & Vision Benefits: 100% premium coverage for dental and vision insuranceWellness Programs Tailored to You: Access to free workouts, personalized training sessions, nutritional counseling, mindfulness programs, stress management, and more with our corporate wellness coach What Makes This Role Great? Own and shape SimuTech Group’s account‑based marketing strategy for high‑value, revenue‑driving accountsPartner closely with Sales and executive stakeholders to influence pipeline, deal velocity, and expansionDesign highly personalized, data‑driven 1:1 and1: few programs with measurable revenue impactWork cross‑functionally with Product Marketing, Operations, and Revenue teams to orchestrate cohesive account journeysOperate in a fast‑paced, growth‑focused environment that values innovation, accountability, and results What You’ll Do Lead ABM Strategy & Planning Own the strategy, planning, and execution of 1:1 and1: few ABM programs aligned to Sales priorities and revenue goalsPartner closely with Sales to define target account lists, buying‑committee personas, and engagement objectivesDesign personalized, multi‑channel account journeys across email, paid media, content, events, and direct outreachIdentify opportunities for expansion, upsell, and cross‑sell within priority accountsScale successful programs into broader initiatives when appropriateExecute & Orchestrate ABM Programs Create tailored campaign assets including messaging briefs, landing pages, nurture flows, and sales playsCoordinate multi‑channel outreach such as targeted digital advertising, direct mail, executive events, and workshopsLaunch, manage, and optimize ABM programs using marketing automation, CRM, and ABM platformsDevelop repeatable ABM playbooks for account clusters and vertical segmentsEnable Sales & Cross‑Functional Teams Collaborate with Sales to align messaging, outreach cadence, and account engagement strategiesEquip Sales with personalized content, account insights, and recommended next stepsPartner with Product Marketing to refine value propositions and align content to account and persona needsWork closely with Marketing Operations to ensure data structure, attribution, scoring, and reporting support ABM initiativesMeasure Performance & Optimize Track account engagement, buying‑committee activity, pipeline progression, and influenced revenueBuild and maintain dashboards that measure coverage, engagement, penetration, velocity, and ROIReport insights and performance to Sales and Marketing leadership, recommending optimization opportunitiesEnsure all ABM initiatives are tied to measurable business outcomes What You’ll Bring Education & Experience 3–5+ years of B2B marketing experience, including 1–2+ years in account‑based marketing or targeted demand generationProven success executing 1:1 and/or1: few ABM programsStrong understanding of enterprise B2B buyer journeys, complex sales cycles, and buying committeesExperience with ABM platforms (e.g., 6 sense, Demand base, Terminus) and marketing automation toolsStrong project management skills with the ability to manage multiple high‑touch initiativesSkills Strategic Thinking: Ability to translate business objectives into targeted ABM strategiesAnalytical Skills: Comfort analyzing performance data and turning insights into actionCommunication: Excellent written and verbal communication skillsCollaboration: Proven ability to partner across Sales, Marketing, and OperationsExecution Excellence: High attention to detail and follow‑through across complex campaigns Additional Benefits Short‑Term DisabilityLong‑Term Disability401(k) Plan with Employer MatchLimited Flexible Spending AccountLife InsurancePaid Time OffProfessional Development AssistanceReferral ProgramTuition ReimbursementBonus PlanPay Range: 70,000-85,000 USD (Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies, experience, and location) Location:  Preference will be given to candidates located near one of our office locations; however, we are open to considering qualified applicants for remote work anywhere in the United States.Take the Next Step This is an opportunity to join a forward‑thinking, growth‑oriented team where your strategic mindset, creativity, and impact will be valued. Apply today to help shape SimuTech Group’s account‑based marketing strategy and accelerate revenue growth through deeply personalized, data‑driven engagement.  SimuTech Group is an Equal Employment Opportunity Employer.