Account-Based Marketing

We consider anyone residing in the United States.Job overview:Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We’re seeking an Account-Based Marketing Manager to join our regional North American marketing team. The North American marketing team is a collaborative, high-performing field marketing group that values curiosity, creativity, and results. We are self-starters, comfortable challenging the status quo, and open to new ideas and perspectives. This is an excellent opportunity to shape an account-based strategy and grow your career in a fast-paced environment. Your day at a glance:You will develop, implement, and scale a comprehensive account-based marketing (ABM) program while ensuring consistent coordination between marketing, sales development, and field sales teams. Your main responsibilities will include: Building, leading, and evolving the regional ABM playbook, ensuring repeatable, scalable executionDesigning and managing highly personalized, multi-channel ABM campaigns across paid media, email, digital experiences, events, and sales-aligned outreachDeveloping and applying account insights and intent signals to inform targeting, messaging, and campaign executionPartnering closely with Marketing, Sales Development, and Sales teams to align on account strategy, outreach sequencing, and follow-up motions that drive engagement and deal progressionCollaborating with corporate digital marketing teams to build and maintain account intelligence dashboards, integrating data from our martech stack to guide targeting and personalizationServing as the primary liaison between Sales and Marketing, coordinating communication, expectations, and feedback loopsDefining and tracking key account-based metrics to assess campaign success, optimize performance, and refine strategies for scaling ABM effortsCommunicating ABM strategy, progress, and results to cross-functional stakeholders and leadershipWhat makes you a great fit:5+ years of B2B marketing experience with a focus on account-based marketingProven experience building successful account-based marketing programs from the ground up and in collaboration with sales development and field sales teams Strategic thinker with strong execution and prioritization skills—able to turn ideas into action through other teams and in alignment with business objectivesProven success in partnering with sales teams, internal marketing groups, and digital marketing agencies to develop strategies, align on targets, and drive measurable business impactData-driven mindset with the ability to analyze campaign performance and optimize for resultsExcellent communication, collaboration, and project management skillsUnderstanding of marketing automation tools, CRM systems, and project management platforms (we use Marketo, Microsoft Dynamics, Wrike, and ZoomInfo)An asset if you have:ITSMA certification or equivalent Background in the security or technology industry Familiarity with channel sales models Let’s talk perks!Attractive compensation package with 401K matchTraining Tuition Reimbursement ProgramWork-life balance with a flexible working scheduleWe know that diverse backgrounds and experiences bring great value to our teams. Even if you don't think you tick all the boxes, we still encourage you to apply - your profile may surprise us!Thank you for your application, but please note that only selected candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.