Account-Based Marketing (ABM) Manager

About UsFieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses.We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.Role OverviewWe are seeking an Account-Based Marketing Manager to lead and scale deeply personalized ABM programs across our target accounts. This role bridges Marketing, Sales, RevOps, and Customer Success to develop and execute high-impact, multi-threaded engagement strategies that accelerate pipeline, increase deal velocity, and build long-term strategic partnerships.This role requires both strategic thinking and operational excellence. You will be responsible for defining account strategy, prioritization frameworks, and engagement roadmaps, while also owning end-to-end execution of ABM programs, from planning and content orchestration to launch, measurement, optimization, and reporting.This is not campaign marketing; it is precision, partnership-driven ABM built for complex buying groups and enterprise decision-makers. This role carries clear pipeline generation and influence targets tied directly to revenue outcomes.What You’ll OwnStrategic ABM Execution (1:1, 1:Few, 1:Many)Develop and execute integrated ABM strategies across tiered account segmentsCreate comprehensive account strategies aligned to business objectives, revenue targets, and Sales prioritiesMap buying groups and influence across executive and regional stakeholdersDesign coordinated multi-channel engagement across digital, content, executive outreach, ads, gifting, and field activationCreate personalized assets including messaging frameworks, landing pages, thought leadership, and executive-level playsRevenue and Pipeline AccountabilityOwn defined pipeline generation and pipeline influence targets across priority accountsDrive measurable impact on opportunity creation, acceleration, and expansionPartner with Sales and Customer Success to align ABM programs to active deals, whitespace, and expansion strategySales and GTM PartnershipCollaborate closely with Sales, Marketing, and Customer Success to identify target accounts, define ICPs, map buying groups, and align go-to-market playsDevelop a deep understanding of deal strategy, account dynamics, competitive positioning, and AE priorities to align ABM plays directly to opportunity progression and revenue goalsDrive buying-group saturation and executive engagement across top accounts, tailoring programs to deal stage, blockers, and strategic objectivesPresent performance insights, pipeline impact, and strategic recommendations to cross-functional leadershipAccount Ecosystem IntegrationTailor messaging and thought leadership to align with each account’s innovation narrativeEmbed our brand within account ecosystems (e.g., personalized hubs, co-branded assets, executive positioning)Partner with internal champions to co-create messaging they confidently support publiclyMeasurement, Optimization and ScaleTrack account penetration, engagement depth, pipeline influence, velocity, and ROIManage and optimize the ABM tech stack; Hubspot, Tableau, Inlfu2, Usergems, and SendosoLeverage agentic AI and automation to increase personalization at scale, streamline execution, and improve decision-making efficiencyTranslate performance data into strategic adjustments and proactive account actionsBuild scalable, repeatable ABM playbooks to expand impact across strategic accountsWhat Success Looks LikeAchieving and exceeding defined pipeline generation and influence targetsMeasurable acceleration of deal velocity and expansion within target accountsIncreased executive engagement and buying-group reachStrong alignment and execution cadence with Sales and Customer SuccessSustained account visibility that compounds awareness and trust over timeWhat We’re Looking For5+ years of B2B marketing experience, with direct ABM ownership in SaaS or enterprise technologyProven track record of driving measurable revenue impact (pipeline creation, acceleration, influence)Experience partnering closely with enterprise Sales teamsStrong analytical skills and comfort translating data into strategyExperience with Hubspot, Tableau, Inlfu2, Usergems, Sendoso and working with external agency supportStrategic thinker with hands-on execution capabilityStrong cross-functional communication and executive presenceMore about Fieldguide:Fieldguide is a values-based company. Our values are:Fearless - Inspire & break down seemingly impossible walls.Fast - Launch fast with excellence, iterate to perfection.Lovable - Deliver happiness & 11 star experiences.Owners - Execute & run the business with ownership.Win-win - Create mutual value & earn trust for life.Inclusive - Scale the best ideas with inclusive teams.Some of our benefits include:Competitive compensation packages with meaningful ownershipFlexible PTO401kWellness benefits, including a bundle of free therapy sessionsTechnology & Work from Home reimbursementFlexible work schedules