1126 - Marketing Campaign Manager

Overview:We’re looking for a results driven Marketing Campaign Manager to plan, execute, and optimize targeted marketing campaigns that drive revenue for specific software products. This role sits at the intersection of product marketing, demand generation, and data analytics, with a strong focus on measurable business outcomes. You’ll translate product value into compelling campaigns, identify high impact audience segments, and continuously refine strategies to maximize ROI.Key Responsibilities:Campaign Strategy & Planning Develop targeted, products specific marketing campaigns aligned with revenue goalsDefine audience segments, messaging, and channel mix based on product positioningPartner with product marketing and sales teams to align on priorities and pipeline goalsExecution & Optimization Launch and manage multichannel campaigns for each product owned (email, paid media, content, webinars, social, etc.)Implement A/B testing strategies to improve conversion rates and campaign performanceContinuously optimize campaigns based on performance data and customer insights  Revenue and Pipeline Track and report on campaign impact across the funnel (MQLs, SQLs, pipeline, revenue)Own campaign KPIs including CAC, ROI, conversion rates, and product adoption metricsCollaborate with sales to ensure strong lead handoff and pipeline progressionAudience Targeting & Personalization Build and refine customer segments using behavioral, firmographic, and intent dataDeliver personalized messaging and offers tailored to specific product use cases, personas or industries Analytics and Reporting Use marketing automation and analytics tools to measure campaign effectivenessProvide regular performance reports and actionable insights to stakeholdersIdentify trends and opportunities to scale successful campaignsCross Functional Collaboration Work closely with product marketing on positioning, messaging, and launchesCoordinate with content, design, and digital teams to produce campaign assetsAlign with revenue operations on tracking, attribution, and reporting accuracyQualifications:7 to 10+ years of experience in B2B demand generation or campaign management (software/SaaS preferred)Proven track record of driving revenue through marketing campaignsStrong analytical mindset with experience using data to inform decisionsHands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) Experience with paid acquisition channels and performance marketing Excellent project management and communication skills Ability to manage multiple campaigns and priorities in a fast-paced environmentPreferred Qualifications:Experience in B2B Saas Software supporting different ICPs/IndustriesKnowledge of attribution models and funnel analyticsStrong understanding of SaaS metrics (ARR, LTV, CAC)Key Metrics for Success:Revenue generated per campaign/productPipeline contribution and conversion ratesCost per acquisition (CPA) and marketing ROIEngagement and product adoption rates